Sneaker Freaker Feature: Is High Fashion Really the New SB?

There is no doubt in my mind that high fashion influences low fashion and vice versa.  In Issue #15 of Sneaker Freaker Magazine, the sneaker enthusiasts take a deep look into the phenomenon that is the high end sneaker in the feature ‘Is High Fashion Really the New SB?’. The article examines the many ways in which high end fashion has influenced the sneaker game and in turn how the sneaker culture and low end fashion has caused luxury labels to go back to the drawing board and create a little something for the streets.

Is Gucci the New SB?

Is Louis the New SB?

Taking an in depth look at a few of the worlds most prestigious luxury brands and their past and present involvement in the sneaker world, are none other than a few of our favorite women. Tee from TrashBag Aesthetics/Trenddoll covering the Kanye West favored Louis Vuitton, Claw Money of Blogue covering Gucci, and our very own Miss Mama reporting on Chanel are not only outstanding voices in the article, but they also happen to be apart of our ‘Women Making History’ series here at M.I.S.S. Crew.

Is Chanel the New SB?

This article is filled to the brim with information, insight, and not to mention tons of pictures of the illest kicks in the land. From my personal favorites Lanvin, and Jeremy Scott all the way down to the M.I.S.S. 2009 Calendar ‘Chanails’ featuring Chanel sneakers, this feature has got it all.

A little high end, a little low end, and a whole lot of drooling over the most covented kicks on the planet isn’t a bad way to kill some time. What do you think?

World's Greatest Sneaker Swapmeet

Sneaker Freaker has held some banging sneaker swapmeets in the past, but with The World’s Greatest Swapmeet they’re taking it up another level. People that like sneakers tend to like other fun stuff, like streetwear, bikes, skate boards and music, so why not invite them to the party, too? With areas set up, both inside and out, there’s nothing the famous Melbourne weather can do to ruin the party. Lock in the date!

WORLD’S GREATEST SWAP MEET
Sunday May 31, 11am-5pm
Rose Street Market
60 Rose St, Fitzroy

V-Raw Site Relaunch

Over the last two years, V Raw have been playing dream job makers helping young creatives get their foot in the door. They’ve hooked peeps up with internships at rad companies like Sneaker Freaker, Acclaim Mag, Levi’s and Channel V. This year they’re at it again with lots of fresh jobs and a site relaunch.

This year, V Raw’s doing things a bit differently, releasing one job a week with companies like Universal Music, Vice Mag, Channel V, Modular Records and Frost* Design. PLUS they’re also offering one international position…PICK ME!

Below are the  jobs that have just gone live:

THE GLUE SOCIETY (Sydney)
Creative Intern (Design, Film/TV)
Job description: Independent Creative Collective

NW MAG (Sydney)
Fashion Intern (Fashion Office Co-ordinator)
Job description: Returns and unpacking of product, assisting on photo shoots, errands, general office admin.

If only I lived in Sydney…

For more info and application details head over to the jobs page at V Raw.

Make sure to stay tuned for next week’s jobs. Word on the street says there’s A&R internships at Universal Music up for grabs along with a design internship at Lifelounge!

MAFIA's Top 5 Female Sneaker Collabs on The Vine

A couple months back we told you about Sneaker Freaker’s First Lady MAFIA’s new gig blogging over at The Vine. She’s been informing and entertaining us for a minute now, especially when it comes to giving the ladies as much of the spotlight as the guys.

This week she’s compiled a list of her fave female sneaker collabs so far - and you know if MAFIA’s a fan of these they gotta be the goods! The list names none other than the Pro Mama along with some of the best in the game – LA Gear X Club Zonder Filter, MOB X Colette X Reebok, Fafi X Adidas Adicolor W2 and the Nike Blazer X Claw Money.

Do yourself a favour and check the full article here.

Images from The Vine.

MAFIA's Top 5 Female Sneaker Collabs on The Vine

Melbournites mark it in your diaries (if you haven’t already) - this Friday sees the launch of Issue 15 of our beloved Sneaker Freaker! The flyer says it all: giveaways and door prizes, Mafia and Hans DC behind the decks, general debauchery.

PLUS for anyone not lucky enough to make it to the launch, pre-order your copy of the boogazine for a chance to cop the limited edition glow in the dark cover featuring the Air Yeezys. This cover won’t be available in retailers and with only a few hundred made get that credit card out and start ordering!

SNEAKER FREAKER #15 LAUNCH
Friday, May 1st
Revolver - Upstairs 229 Chapel St, Prahan
7pm onwards - free entry before 10pm

M.I.S.S. favorite photographer extraordinaire, Amanda Lopez, is featured in the latest issue of Sneaker Freaker.  Amanda’s photos have appeared in Mass Appeal, XXL and The Source.  She’s worked as Estevan Oriol’s assistant and had several Vans True Story Exhibitions which detail her adventures - all through her kicks.   Her latest project has her paired up with Lori Lobenstine’s Female Sneaker Fiend on a book project called “Girls Got Kicks.”

I’ve had the pleasure of working with Amanda on over a year’s worth of Mama look books.  I can tell you first hand that Amanda is not only a talented photographer, but she is so easy to work with and has a way of directing models that puts everyone at ease and let’s everyone’s true beauty shine.  Learn more about this rising star on Sneaker Freaker, where they’ve sat down to chat with Amanda Lopez.

Ever see kicks laced up all pro style and wonder how to do it? Ever try to recreate your 2-3 color lace mash ups from your L.A. Gear days? Well, Sneaker Freaker has hooked you up with Knuts About Knots, a guide by Professor Shoelace (Ian Fieggen) himself on some of the most popular styles.  The guide even includes an index of aglets (the tips of your shoelaces).  I’m a simple girl at heart and my favorite lacing styles are the hidden knot and display.  You can check out the full guide here - what’s your favorite lacing style?? Comment below and let us know!

M.I.S.S. MAFIA has a new gig in addition to being the First Lady of Sneaker Freaker - she’s also writing for one of Australia’s most well known blogs, The Vine, and she did a piece on Mama. You can read the full interview here. Thanks MAFIA!

One of my favorite sneakers of all time is the Reebok Freestyle - I used to wear them in Junior High. They’ve been making a huge comeback lately and Sneaker Freaker has a nice article in homage to the fancy footwear called Freestyle Forever.  Check it out for a good read and some great flicks of Freestyles, past and present.

M.I.S.S. M.A.F.I.A., from Sneaker Freaker, sent the newest edition of the Sneaker Freakette Tee in a clean pastel colorway.  You can get yours and other fresh colorways here.  Mafia is always on the grind and on her newest project, Panda Party, she documents her debauchery from gig to gig, as you follow along on her DJ travel extravaganza.  Merci M.A.F.I.A.!