Party Time, Celebrate! Vans x Stüssy Girls. The shoes live and direct.

This past Tuesday night Vans and Stüssy celebrated the launch of their collaboration, a joint effort of two companies with long histories and more important, companies not afraid to try something new.  DJ Harvey provided the soundtrack for the night and Belvedere Vodka kept the crowd sippin’. The venue by day is a showroom but for this night provided an atmosphere that felt like an old-timey speakeasy called the “Suffragettes Lounge”.  Hors d’oeuvres where passed around by “cigarette girls” and the photo booth provided the opportunity to goof around in faux mustaches, derby hats and feather boas. The vibe was fun but felt a little more “grown ‘n sexy”, I do think we’re all growing up.

Party Time, Celebrate! Vans x Stüssy Girls. Outside The Suffragettes Lounge.

Lady Lexx and I had the pleasure of attending the event (thank you!!!).  We were able to catch up with the designers of Vans Girls, Rian Pozzebon and Erica Young, and get into their minds about the Stussy collaboration.  I was so curious as to why a sneaker company would all of a sudden offer a saddle shoe/brogue silhouette, which was first introduced with the Hellz collaboration last year.  I had my ideas but had an opportunity to get the facts and I have to say I am completely satisfied with the answers!

Party Time, Celebrate! Vans x Stüssy Girls. Lady Lexx and I with Vans footwear designers Erica Young and Rian Pozzebon.

Being able to adapt to change is important.  About two years ago Pozzebon and Young noticed a shift in the market, they knew they had to step outside the box and try something different.  It couldn’t be too outside the box, don’t expect hi-heels from Vans anytime soon or ever, it had to be something in between and something timeless.  The answer was the “Sophie”, a black and white saddle shoe, it was important to “keep it Vans”, so they used an existing style for the base, the “Lesley” and modified the upper.  There was some resistance from within, some thought it was a little crazy, could this work? Well, Lanie from Hellz was the first to test drive the “Sophie”.  The success of the style was huge and continues to prove itself in the market.  Pozzebon and Young felt it important to grow with the consumer, adding this fashion style to the mix was their answer to maintaining that relationship as well as gaining new ones.  Due to Vans history, quality standards and competitive pricing they’re seeing new business in the fashion footwear market.  Job well done!

Party Time, Celebrate! Vans x Stüssy Girls. Stussy Girls head designer, Pauline Saunders with her "shoes".

With the success of the “Sophie”, Van’s got together with Stüssy Girls head designer, Pauline Saunders, to offer her the opportunity to work it her way. First up was modifying the silhouette a bit, for this collab the “Sophie” became the “Bailie”, this was done by changing the “last” or sole to an etched leather (attention to detail: check!).  The goal with this partnership was to “keep it traditional with Stussy flavor”, this is apparent in the toe cap detailing which is reminiscent of traditional men’s brogues or wingtips and carries through to the shoebox which looks like a well traveled suitcase, we love this!  Saunders said that she was “excited but a little nervous” about this project because it was such a huge leap for Stussy being that this is such a fashion style and not the traditional sneaker.  But Saunders feels this footwear style has become a “basic” these days therefore felt strongly about it’s success.  She also agreed that this direction was an answer to growing with the customer, stating that “the Juniors market often times stays Juniors” and that the young men’s market has an easier time growing-up, she saw this opportunity to actually grow with and grow the customer into a new direction as to not “lose the customer”.

Party Time, Celebrate! Vans x Stüssy Girls. The goodies in the bag.

Growth is good.  Knowing the importance of brand loyalty is important and growing with your customer is key to honoring that loyalty and maintaining the relationship.  The recent collaborations Vans has done with Hellz  and Stussy, show a step in a different direction that happens to be the right direction. We look forward to more special projects from Vans and welcome change and forward thinking.  As a former girl that has grown into a lady, I say “Thank you”.

Party Time, Celebrate! Vans x Stüssy Girls. Photo booth fun with Lexx and Vans footwear designer, Rian Pozzebon.

Party Time, Celebrate! Vans x Stüssy Girls. Vans PR SUPERSTAR, Maria Boschetti, Thank you!!!!

Make sure to visit the Vans x Stussy microsite and view the video by Bunny Holiday.

*The shoes and bottles of wine were received as a gift from Vans.

Layout by: Lady Lexx

Project: M.I.S.S. Editorial: Office Tramp “Roses Aren’t Red” Look Book
Role: Art Director & Producer
Notes: Office Tramp asked me to produce the look book for their “Roses Aren’t Red” Collection

M.I.S.S. is at it again! We teamed up with Office Tramp and Amanda Lopez to produce an editorial for the brand's new "Roses Aren't Red" collection!

Roses are red, violets are blue, Office Tramp is back, and M.I.S.S. is here to school you!

Jewelry designer Gina Valdez of Office Tramp returns with a new collection for the new decade, entitled “Roses Aren’t Red”, which will be rolling out to stockists shortly. The company teamed up with M.I.S.S. to produce a bold editorial showcasing the new line. M.I.S.S TV was behind the scenes of the shoot, which was styled and by over very own co-founders Liz “Gotta Get the Goods” Baca and Gabriella Davi-Khorasanee. Check out the video from the shoot below, and make sure to keep your eyes peeled for when the collection and future Office Tramp collaborations hit stores!

M.I.S.S. Editorial:Office Tramp 2010 "Roses Aren't Red" Capsule Collection

After a one year hiatus, Office Tramp by Gina Valdez returns in 2010 in a big way with the launch of their new capsule collection “Roses Aren’t Red”. Office Tramp offers up a sophisticated four piece collection that maintains the designers’ signature chunky, multi-chain, over-the-top aesthetic. Office Tramp teamed up with M.I.S.S to present the “Roses Aren’t Red” editorial. Shot in San Francisco by Amanda Lopez. Modeled by Alexandra K from Look Models. Hair by Sante Johnson and make up by Jenni Tay. Styling by Liz Baca and produced by Gabriella Davi-Khorasanee.

As the name implies, the collection is designed around vintage-inspired roses featured in four designs: two multi-chain pins, a multi-chain necklace, and a multi-chain bracelet — all offered in an edgy color palette of golds and pewters. These sophisticated, progressive pieces can be dressed up or dressed down; they can be used to soften a power suit or highlight casual wear. From uptown girls to downtown girls, Office Tramp continues its aim to accessorize the woman who isn’t afraid to push the envelope in fashion and life, even when she’s pushing the papers in the office.

Coinciding with the “Roses Aren’t Red” launch, Office Tramp will be launching its new blog and website in the first half of 2010. Look for the “Roses Aren’t Red” collection at select retailers in California and New York City, as well as their very own online shop. Additionally, Office Tramp has teamed up with YANA Handbags to create an exclusive collaboration collection to be released in Fall 2010. This collection will include belt bags and clutches with detachable chains to wear as you see fit.

Make sure to check out M.I.S.S. TV’s Behind the Scenes Office Tramp video.

For more information on the “Roses Aren’t Red Collection” check out www.officetramp.com. See you at the office!