Last week I had the honor and pleasure of attending the Ladies Lotto meeting in NYC. I have enjoyed all the meeting I have attended on both coast’s. The attendees are always an amazing and talented group and the guest speakers always inspiring. I was especially excited for this meeting in particular as the guest speaker was Camella Elhke, the original founder and designer of 555 Soul (Triple 5 Soul). We gathered at I Heart and spent an evening with Camella as she talked with us about her beginnings in fashion (before there was the term “streetwear”). Know your roots. Be inspired ladies.

Camella talks about how she got started…

more video after the jump!

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Triple 5 Soul, BPM, and Vapors have gotten together for their 6th party together, appropriately called, VI. This year they’ve brought artists including STEVE AOKI (Dim Mak), PEANUT BUTTER WOLF (Stones Throw), TREASURE FINGERS (Fools Gold) and NICK CATCHDUBS (Fools Gold).  This all goes down in Las Vegas next week, Tuesday August 26th (10pm-2am) at Jet Nightclub in the Mirage Hotel. RSVP at www.bpmmagazine.net/vegas (guestlist closes at midnight).   See you in Sin City…

To put it simply, Lanie Alabanza-Barcena, is streetwear royalty. The San Diego native moved to New York and paid her dues designing for some of the streetwear industry’s heaviest hitters —Rocawear and Triple 5 Soul—before creating her own brand, Hellz Bellz.

Her remarkable eye for design and innovative cut and sew pieces, have quickly propelled the brand to the fierce presence it is today.

Get personal with Lanie and Hellz Bellz (plus check her hand-style!), after the jump!

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Hailing from the Pacific Northwest, Jennifer Wannarachue grew up working in fashion retail surrounded by a skate and snowboarding culture. With these influences she started designing streetwear apparel in 1999 before moving to New York City in 2000 when she headed the accessories division of the leading streetwear brand Triple 5 Soul. Her experience and design skills grew while developing collections for Zoo York and Berlin-based Aem’Kei. Adding to her freelance roster, Jennifer has also played an integral design and development role for collections such as Blue Marlin, Staple, House of Dereon, and Rocawear.

In 2006 Jennifer founded her design studio and online New York-centric trend newsletter, Worship Worthy. Design, production, brand consulting, marketing and art direction are some of the areas of expertise that the seasoned fashion designer lends her knowledge. Clients of the popular design and trend counsel include Nike, Camel No. 9, Wish ATL, Haze, and Camp Beverly Hills.

Worship Worthy’s online presence as the premiere lifestyle newsletter targeted towards women has a growing audience and has received praise from several publications, including NYLON Magazine, Fader Magazine, LTD Magazine, and Wearethemarket.com.

Get religious over “Saint Agnes” and Worship Worthy after the jump!

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