Hellz Bellz introduces their holiday collection, “Born Bad,” inspired by the infamous Vaudeville actress, and sexual liberator, Mae West. The Holiday collection represents for the “Born Bad” femme fatale: With West’s racy quotes which sprang, tough-dame style from the side of her mouth, she’s been firmly stamped as the personification of Hellz through her story of survival, persistence, independence and unshakable self-esteem. In her life which ended in 1980, at the age of 87, she became both an icon and pioneer for both men and women everywhere.
The collection comes full force with the “Born Bad” style showcasing key items such as the No Frontin’ stadium jacket, Night Stalker doleman top, Grotesk skinny jeans and much more. The collection looks amazing and there are so many pieces I love. First, the line is built on a strong foundation - you can’t go wrong with strong colors like red, black, turquoise and grey. The Grotesk skinny jean looks like the perfect jean - the kind that you end of living in. And, between the really dark indigo and inky black - you wouldn’t need any other pair. The jackets look so warm, comfy and Hellz reinvents her stadium jackets with new fabrications and details for the ladies. The graphic tees are great too - I’m especially loving the skull filled in with strong, female icons. Other stand-outs include the bow top, sweatpants (!!) and tote bags.
I love that Lanie was inspired by a strong, ground-breaking woman like Mae West and the entire look book does a beautiful job of illustrating the theme. I love the model’s bright red hair, the raw locations and the repetitive cut-out effect they did. The look book was shot by The Social Trust. Check out the look book, set to a Santogold remix Switch and Graeme, here.
“Born Bad” is available in stores now. You can find a store nearest you, here.
