♥♥ Heiress to the Estee Lauder empire, Aerin Lauder steps out on her own with lifestyle brand, Aerin. Besides a beauty collection, the luxury line will offer accessories, jewelry, home products, and eyewear.

♥♥ San Francisco based Solazyme has discovered a new antiaging ingredient, called alguronic acid. The key ingredient in the company’s first skin care line, Algenist, alguronic acid (derived from fermented microalgae) is said to remedy loss of firmness and elasticity, lighten age spots, and increase cellular regeneration.

♥♥ Origins stores have revamped its design with the help of New York firm Lalire March Architects. The new digs include a “barrier free” shopping experience, where customers can access touch screens and test products in a “Discovery Bar”.

♥♥ Mama Mio introduces High Protein, a skin care collection which will help improve skin tone and elasticity with a high protein (hence the name) formulation. Each product comes with instructions for a 60 second facial workout called Face Fitness.

♥♥ Kate Somerville has also introduced a broad range of skin perfecting products, one being CytoCell Dark Circle Corrective Eye Cream (launched this month). The eye cream promises to reactivate dormant stem cells around the eyes, which helps to diminish the look of dark circles, fine lines, wrinkles and puffiness.

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♥♥ On April 7th, MAC will release Quite Cute, an adorable collection inspired by asian pop culture. Read the full story

♥♥ The sultry Eva Mendes has been named the new face for iconic fragrance, Angel by Thierry Mugler. Read the full story

♥♥ Harry Potter’s Emma Watson will be the new face of Lancome. According to reports, the actress is “contractually obligated” by the cosmetics company to keep a cropped coiffure.

♥♥ Karl Lagerfeld lent his skills to hair care giant, Schwarzkopf. The Schwarzkopf Lightbox by Karl Lagerfeld (opening April 16th), houses a salon, cafe, and shop. In addition to Berlin, the temporary space will make an appearance in Milan and Paris.

♥♥ Kiss Premium False Eyelashes With Applicator Strings have hit shelves at Walgreens. The lashes promise a perfect application each time, with detachable strings that slide out of the falsie upon placement.

♥♥ MAC artist, Charlotte Tilbury created fake freckles for Chloe’s Fall 2011 show. Models showcased “angel kisses” made from Cork and Stone lip pencils, as well as caked on top and bottom lashes.

♥♥ Summer months can mean major makeup meltdown if you don’t have the proper tools. Unlike many makeup setting sprays (which can be pricey), Makeup Mist & Set from E.L.F. comes with a more than fair price tag of just $3.

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♥♥ Kirsten Dunst is the new face of Mon Jasmin Noir, the forthcoming fragrance from Bulgari.

♥♥ After a five year hiatus, Jo Malone is launching a niche fragrance collection titled Jo Loves.

♥♥ Ten years after it’s launch, Dior Addict lipstick has reemerged in 44 colors. Said to be the widest shade range on the lipstick market, Dior Addict’s campaign will feature Kate Moss.

♥♥ Pat McGrath turned models at Gucci into seventies inspired, Edwardian dancing queens with porcelain skin and deep ruby lips. The artist used Xperience Weightless Foundation, Volumizing mascara, and Elixir lipgloss, all by Max Factor.

♥♥ Clinique introduces the 90 Second Skin Care Analysis by way of Apple Ipad. The in-store experience will allow consumers to be “custom-fit” for skin care needs.

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