Freddie Rojas has spent his entire life in the fashion industry, from his childhood to his Rojas clothing line and boutique.  He knows every aspect of the business from marketing, design, pattern making and production - and it shows in collection after collection. Each season, he creates clothing for men and women that is wearable and effortlessly stylish. He works with and develops new textiles, designs flattering and unique silhouettes and is always ahead of the trends. For Spring/Summer 2009, his inspiration for the collection is Blossom, think floral prints, bustiers, mini-skirts and button-up tops that are longer in the back.  Freddie manages to take a fictional teenager’s innocent look and give it a sexy modern spin that leaves me wanting every piece!  I especially love the pearl necklace/ties - so cute!  The color palatte is black, light blue, violet and mustard yellow with white as the unifying color. All of the pieces coordinate with each other and are perfect for day, night, work and play.

Here about the inspiration for the collection and how the pieces can be worn together from Freddie himself:

To see more photos and 1 very special sneak peak picture from the Fall collection, read the full story!
Read the full story

More Holiday time shopping!!! I love the name of this one, “Recessionista”…soooo true right about now, huh? To be held at POOL in the Silverlake area of L.A.  You can shop form over 25 brands, like Rojas, No Star and Blood is The New Black to name a few! With an open bar, refreshments, and music. The sale is free and will have offerings for men, women, clothing, accessories, home goods, books and zines…get all your holiday shopping done!

Get more info about all the brands selling after the jump!

Read the full story

Missbehave is curating a Pop-Up shop on Karmaloop.com and it will feature tons of exclusive product including collaborations with Hellz Bellz and Steven Shein. The shop will include the following brands: Tripp NYC, Burton, MOB, 10 feet, Cubannie Links, Rojas, Hellz Bellz, Harajuko, Creative Recreation, Dr Marten, WeSC, Insight, Peggy Noland, Made Me, Dime Piece, Brain Lichtenberg, Nails Did, Neighborhood and Steven Shein. No word yet on the exact date the shop is opening but it’s coming soon! We’ll keep you posted.

Karmaloop TV just released a segment with Freddie Rojas and Alejandra Hernandezon of Rojas. Check out the video to hear the history of the brand, what inspires their fall collection and what the Rojas girl is like.