Posted on 15 December 2009

Launched in 1984, Prescriptives Custom Blend foundation provided much needed relief for women craving a more personalized range of color selection. Now that we’re saying farewell for GOOD to the brand (counters will no longer carry the label come January 31st), what will become of it’s legion of loyalists? Well before you start color matching your life away, Prescriptives plans to continue the sale of Custom Blend ONLINE, while supplies last. There, you’ll be able to register your shade (make sure to get the formula from your local counter) and have it ready by January. In addition to foundation, the Custom Blend line offers a powder and lipgloss.
Posted on 19 July 2008

These days you can customize anything from sneakers to jewelry, and now you can even customize your lip color on the Prescriptives website. It sounds a bit more complicated than it is – there are no lab coats and color mixing. You can do it all online in an easy 3 steps. First you choose one of twenty-four base shades with colors in the following color families: Berry to Fuschia, Coral to Red, and Rose to Pink. Next, you choose a finish with options ranging from Full Color, Chrome, Luster, Glitter, Sheer Sparkle and Jelly. The final step is to choose a flavor with nine yummy options including bellini, tropical, vanilla, meringue, and latte. After these simple three steps – you’re done! And for $26, you get a lip gloss just the way you like it! The packaging is great too and looks a bit like a test tube – check it out after the jump
Read the full story