After the disastrous travel day that was St. Patty’s Day Parade traffic, and successive layovers in Ft. Lauderdale, Memphis AND Greenville, the entire M.I.S.S. x Revery Media fam finally made it out to the South by Southwest Film Festival on late Wednesday in one piece (sorta!). With our equipment and schedule of the showcases in hand, we made our way to our hotel, stashed our crapola in the luxury that only a Days Inn in Austin, TX can provide (*sarcasm, anyone?*), and decamped for East 6th St!
The South by Southwest Music and Media Conference, now in its 24th year, is one of the major must-attend yearly musical festivals. With the focus on spotlighting new music, labels, and music-industry media trends, the Austin, Texas festival has grown from a small gathering to a nation-wide music frenzy. With thousands traveling from all over the country to attend the 5 day festival, the liberal college town in Central Texas becomes a mecca for hipster kids and those that love them for one week in March. Seriously– being at baggage claim at the Austin Airport was basically the same experience one has while riding down Bedford Ave in Williamsburg on a fixed gear. All we’re saying– beards were everywhere!
The first day of the festival rolled along rather nicely. The Brooklyn Vegan Showcase blew the speakers out at Club Deville, with bands The Middle East and Dawes kicking things off. Elsewhere, NPR brought a bit of class to the night with Sharon Jones and the Dap Kings and Broken Bells. Over at Aces Lounge, 2 AM Club, Mike Posner, and Bun B killed it. And, if you haven’t come across this tidbit yet in your morning blog troll, Nasty Nas straight ANNIHILATED the Levis/Fader Fort.
For us, though, the highlight of the day was definitely taking in all that the closed-down East 6th street had to offer. From hipster galore to drunk St. Paddy’s day … well, you know whats… the variety of people coming together to celebrate new music was a beautiful thing. We felt the love!!
Check in on M.I.S.S. for daily updates, including exclusive photos and video interviews with your favorite artists (trust us kiddies, we have some big ones coming) for the duration of SXSW… because it’s only Day 1! 4 more left and counting!