Fashion photographer Massimo Gammacurta’s photos are clever and ingenious in their simplicity. His work is extraordinarily beautiful, and no matter what the subject, you can expect a level of sophistication that you rarely find anywhere else. His newest project is called “Sweet Fashion, Lick Your Way To Success,” where he’s borrowed some of the world’s most iconic luxury logos and made them into lolipops! Gammacurta released these during fashion week and made lollipops using the Chanel, Gucci, YSL and Louis Vuitton logos.  The lollipops come in flavors such as watermelon, pomegranate, caramel, lilac, wild cherry and green apple.   Talk about the ultimate luxury – these would be fleeting, yet utterly decadent treats!

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