Diesel recently celebrated the launch for it’s new fragrance Only The Brave in New York City and Miami, with an art expo by design firm The KDU. Extremely talented artists from around the world created works that interpreted their meaning of bravery in a myriad of forms from intricate illustrations, to photographs, and the solid form.

Diesel Only The Brave Fragrance Bottle

This new fragrance was named after Diesel founder Renzo Rosso’s identically named Italian holding company and his charitable foundation, and the bottle is modeled after his fist. As far as the fragrance goes, it is said to bravely play with opposites, starting with a note of leather, but lightened with lemon and broken with dry woody cedar notes and amber. The ad campaign features hip hop favorite Common, and launched with a creative multimedia microsite, Is Brave, that evokes the aspects of bravery in your mind, heart and nerves.

But more about the art! There were works featured by Chuck Anderson, Matt W. Moore, Lynnette Astaire, Si Scott, Nigel Dennis, Sandra Chi, Ronald Wimberly, Rochambeau, Jared Ryder, Justin Maller, Holly Bynoe, Janbakon Robson, and Edgar Gonzalez to name a few, and I tried  my best to capture the artist and country of origin of every artist, but the party was so crowded I couldn’t always get to it.

Only The Brave Gun

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It’s ya girl! Kid Sis, Doing it for the M.O.B.! Kid Sister was shot by the illustrious Lynnette Astaire for Married to the Mob’s S/S 09 line. You get all the badass catch phrases you’ve come to know and love, elements of high end luxury brands sprinkled with tough girl basics of zip hoodies, sporty jackets, pull-overs and washed jeans in shades of pink and light blue.
“Haute Couture Holler!” That pretty much sums it up!

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Married to the Mob has released it’s much anticipated Fall ‘08 collection.  The line has grown tremendously from t-shirts to include jackets, denim, tops, sweatshirts, hoodies, leggings and hats.  The collection is really solid and consists of really strong pieces - all conveying the MOB message.  The photos, shot by Lynnette Astaire, are gorgeous and feature the O.G. MOB cover girl Sarah “Sweet 16″ McSweeney.  The line looks great and many congrats to Leah on a beautiful collection.  My only pet peeve?? I really, really wish the jeans had the signature kisses on the back pockets so they could be “Kiss My Ass” jeans.  Maybe next time.  For now, you can get the whole collection on line on the MTTM site.

Check out more images from the look book after the jump . . .

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