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Ali Hewson & U2′s Bono in Louis Vuitton’s Core Values Campaign

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Ali Hewson & U2′s Bono in Louis Vuitton’s Core Values Campaign


Founders of EdunAli Hewson and U2′s Bono were photographed in Louis Vuitton’s Core Values Campaign.

The photography shows both Ali and Bono venturing through an unknown setting in Africa, portraying their relationship with the country. They have both been activists who promote the fight against poverty and in 2005, founded Edun, an ethical clothing label to promote trade with Africa while encouraging businesses to consider business there.  In 2009, LVMH, acquired a 49% stake in the ethical clothing line, in hopes to further promote more the brand’s vision of responsible trade.


Ali carries a Louis Vuitton/Edun collaboration bag, which is a brown Keepall 45 in Louis Vuitton’s embossed Monogram Révélation leather. A Monogram charm hand-crafted in Kenya by Made, a fair-trade fashion accessory company which has partnered with Edun in the past is determined to provide employment as well as  ethical trade in Africa.  This charm as well as the Monogram Révélation bag have “Every journey began in Africa.” in scripted on them.  As well, Bono carries a water resistant Keepall Travel Bag in the Monogram canvas.

The Louis Vuitton/Edun collaboration bag proceeds will go to TechnoServe in Africa for the Conservation Cotton Initiative as well as other related programs. Alongside, Ali and Bono‘s fee for the shoot will contribute to both TechnoServe in Africa for the Conservation Cotton Initiative as well as other related programs and Chernobyl Children International.

Image Layout: Feesh

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Louis, Louis: My Holiday Wish List!

Louis Vuitton has some new goodies that I want, want, want!  It’s not fair!  They make so many things I want, I can’t seem to get tired of the LV, and the many different manifestations of the infamous initials.  My most recent must haves include the Louis Vuitton book, the leopard scarf, flower ring and hair barrette. My favorite on the page, and something I’ve set my sights on are the Clous stud earrings. They are so simple and perfect, I could see myself wearing them everyday. The holiday offerings are so beyond amazing, I went back on the site to credit pieces and I found even more amazingness. Other favorites include the Flocon de Neige cashmere mittens with pompoms, the bathrobe, and my favorite hat of the season: the Igloo Chapka made from quilted monogram silk with rabbit fur lining. Gorgeous! If Santa’s listening, any of these LV pieces would make me a very happy girl, indeed.
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Louis, Louis! Resort 2009 Sneak Peek

louis vuitton resort 2009

Just saw these few photos of the Louis Vuitton resort 2009 show.  Two words:  driving gloves!  The black stilettos look killer, the multi-color Mondrian-esque shoes are crazy and the I could live in the oversize fuchsia bag.  I can’t wait to see more and I’ll let you know my favorites as soon as I do!


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Louis, Louis! More Richard Prince x Louis Vuitton

louis vuitton richard prince

This past Spring, Louis Vuitton released a line of bags designed by artist Richard Prince that featured Prince’s trademark joke paintings featuring silly oneliners and swirls and hints of color that looks like the canvas has been lightly tie-dyed (original story here). Well, there’s more of the sugary-sweet looking bags. To commemorate Prince’s first solo exhibition in the U.K., Louis Vuitton is releasing a limited edition bag. “The 50 ostrich and canvas Jamais bags — numbered and signed by the artist and featuring a smudged and freckled take on the house monogram — will be sold exclusively at Vuitton’s Sloane Street store in London during Prince’s solo “Continuation” show at the Serpentine [Gallery] June 26 to Sept. 7.” At a hefty price tag of $17,800, this bag will merely remain a piece of eye candy that I will admire from afar.

Info & Image of Bag: WWD

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Louis, Louis! What I Want This Week From LV

louis vuitton
I admit it, I love Louis Vuitton. The quality, design, workmanship and heritage of travel and luxury all draw me to LV products. I’ve been to LV boutiques in several countries and the friendliness and knowledge of the store clerks is consistent throughout. And that’s really important because when you’re about to throw down a few thousand on a bag you’re not just buying the bag, you’re buying the experience. Because my love of LV is ever-growing, but my wallet is not, I’ve decided that I’m going to post all the new goodies from LV that I love. I figure I can live vicariously though the lucky ladies who purchase or soon enough someone from LV will notice and start sending me goodies. Either way, this is what I heart from LV right now . . .
This is the perfect “I’m going out at night and I’m bringing a clutch” meets patent leather meets quilting. I love on so many levels . . .
louis vuitton

See the rest of my favorites after the jump . . .
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