DimePiece began after a three-year venture with a group of Los Angeles-based females in the street wear lifestyle and industry. The ladies of DimePiece felt it was time to utilize their degrees and pursue their careers more seriously. DimePiece consists of Ashley Dimes, Laura Marie and “a masked rabbit who chills on the side in the cuts.”
Ashley, 22, and Laura, 21, both received fashion degrees and having been working within the fashion biz for some time. They knew it was the right formula when they got voted best-dressed in high school senior year. Their official start began in Summer 2007 on independent funds, where they released a seven-piece line with the intent to make females reconsider their role in the game. The ladies really felt like it was important to portray a positive message and substantial meaning behind the gear itself. It was crucial for them that they created an identity that speaks for itself through its taste and visual communication. They want to avoid gimmicks and the biting schemes that are seen all-to-often in the market. In lamens terms, DimePiece doesn’t turn to blog resources or the hype. The ladies believe in their own vision and go with it. They want their gear to voice the traits, vibe and personality of the wearer and garments that express themselves.
We got more on the ladies behind DimePiece after the jump!
