For all of you Los Angeles residents (and visiting tourists), if you happen to be cruising Melrose Avenue anytime soon, keep an eye out for streetwear brand DimePiece’s window installation at the Joyrich boutique. (It’s located at 7700 Melrose Ave., FYI.) And don’t expect something completely ordinary, either. This must-see display features an eye-catching DimePiece banner, complete with chrome-hued, hairless Barbie dolls in all sorts of funky positions. Shocked? You shouldn’t be. ‘Cause you weren’t really expecting anything less from a brand as bold as DimePiece, were you?

Make time in your day for a pit stop at Joyrich to browse DimePiece’s Summer ‘09 Plastic City collection… We promise you won’t be disappointed. Plastic City includes its fair share of lust-worthy tunics, coupled with scoop-neck tees that are a summer wardrobe necessity - and perfect partner for a pair of DimePiece leggings. For more information about Joyrich, check the store’s official site, and make sure you keep tabs on what’s happening at the boutique via the Joyrich blog!

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The Dime Piece ladies have invited you to join them at Joyrich this Sunday MAY 18th for a YARD SALE + BBQ from 12 - 6.  Dimepiece will be selling samples from Summer 07 and Holiday 07 for 50% off!

7700 Melrose Ave in the Back Alley of JOYRICH!

JOYRICH, a brand as well as a store, debuted in 2007 with a concept of “FREEDOM/HOPE/DREAM/LOVE = JOYRICH”. Supporting the image of being casual and laid-back but yet rich and luxurious, JOYRICH has been designed to promote a lifestyle that is rich in content. The store carries intelligently selected range of upcoming and respected local and international labels, as well as the JOYRICH brand for both men and women. The boutique attracts an international customer base with the common thread of an affinity for forward-thinking fashion, music, and art.

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