When I think of Coty, I think of the array of fragrances that the company produces: From Marc Jacobs and Chloe, to Exclamation! and Kate Moss, Coty is the world’s largest fragrance company and a recognized leader in global beauty. A month ago, we were invited to a media event at Coty’s Research & Development facility in New Jersey. Though flattered and extremely excited to get an inside peek into the beauty giant, none of the M.I.S.S. writers could attend. No fear! We arranged to have some photos sent to us so that you could at least get a sense of what’s it’s like on the inside of the beauty game.

It’s not all glamour, in fact, it’s all science based so think lab coats and test tubes! Chief Scientific Officer & SVP of Global R&D, Ralph Macchio (not the Karate Kid!), let the tour and explained business behind the beauty company. He explained the product development cycle of testing, smelling, comparing and evaluating all that goes into the development of Coty’s color, fragrance and skin care business. The guests even got to use machines that tested eye lash durability and skin hydration. Exciting!

Check out the rest of the pics after the jump . . .

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Last year, Kate Moss released her first fragrance with Coty simply called Kate. With the success of her first perfume now comes the launch of her second, Velvet Hour, named after Kate’s favorite time of day - dusk. The tag line for the fragrance is “Embrace the Night” - very fitting for the eternal party girl. The scent combines notes from “blue pepper, freesia and cashmere incense; heart notes of patchouli and nutmeg, and base notes of sandalwood, amber, ebony and wood.” Describing the inspiration for Velvet Hour, Kate Moss stated:

There’s that feeling — ‘Oh, nighttime’s coming again, thank goodness,’” Moss said in an interview at the event June 12. “It’s like a comfort. The whole feeling changes. The sun’s going away, you can go out. It just feels more comforting to me. And it is like velvet.

Velvet Hour is set to launch in September in Europe, the Far East, Middle East and Canada. No confirmed plans for a U.S. release yet but we’ll keep you posted.

I’m a fan of Kate Moss and think she’s a brilliant spokes model but my pet peeve about Velvet Hour is the bottle. For me, a huge part of falling in love with a new fragrance is the packaging. Perfume bottles historically have been beautiful and were pieces of art in their own right. When I look at this bottle though it reminds me of a cheap Britney Spears perfume. You can see a better picture of the bottle after the jump - what do you think??

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