E.P.I.C Store Opening Party

Last Friday night, Los Angeles newest retail concept E.P.I.C. (Echo Park Independent Co-op) exclusively opened it’s doors and hosted a truly epic grand opening party. Located right in the heart of Echo Park, E.P.I.C., the brainchild of Rhianon Jones and Tristan Scott, is an innovative retail/studio space which aims to become one of L.A.’s must stop shopping destinations for unique, fashion-forward designs. A seriously fashionable crowd turned out to celebrate in the beautiful gallery- like E.P.I.C. store space; exposed brick, vintage re-upholstered furniture, chandeliers, and of course the carefully curated merchandise. The opening night event also featured a unique “Post-it” note art show with works by some of the designers carried at the store, local actors and musicians, and well known-artists, of which 100 percent of proceeds were donated to Million Trees L.A.

Rhianon Jones and Tristen Scott’s goals are simple; to support and promote local young up-start fashion talent and artists, and to use E.P.I.C.’s retail influence to educate consumers about supporting sustainable production practices and appreciate the creativity and community of local designers and artists. With an impressive roster of 40 plus Los Angeles brands including Alexandra Cassaniti, Brian Lichtenburg, Dear Creatures, and Endovanera, I think it’s safe to say that E.P.I.C. has arrived and will quickly become a favorite of intelligent, fashionable Angelenos.

E.P.I.C. (Echo Park Independent Co-op)
1712 W. Sunset Blvd.
Los Angeles, CA 90026
(213) 483-0260

Image Layout: Katrina

S.uper S.exy S.urfer S.tyle

When I was about 8 years-old I wandered into the local skate/surf shop. I instantly spied Mr. Zog’s Sex Wax and curious as I was I asked what it was for. The shop worker smiled and replied “It’s for your stick”. O.M.G. you can only imagine the confusion in my little mind.

So, I never took up surfing but since the day’s of Jimmy’Z denim and neoprene fashions, we’ve always had a hankering for the fashions of wave riders. The body con silhouettes, bold color-blocking, heavy duty hard-ware and stitch details of a surfers uniform lend perfect details for everyday wear. This Summer be bold with pieces taking influence from those that hang-10 and you’ll be hanging tough clad in a neoprene dream. Whether you get inspired by actual surfer’s garb…why not rock a rash guard with a mini and heels?  Or go the design inspired route with ankle booties from Pierre Hardy, you’ll be happy to try something new. If your coordination is best left to surfing the “www” and not the open seas, you’re in luck this season because you can dress the part of a Big Kahuna without the fear of a wipe out.