What happens when you sit a bunch of Motorola designers in front of a white board and ask them to describe the product they want to make? You get the Moto X, a phone designed with everyday people in mind that can be personalized to your heart’s content.
The Moto X features a 4.7 inch 720p AMOLED screen (which takes up nearly 70 percent of the front face) and a curved shell, which was chosen for the way it conforms to the palm of your hand (how thoughtful). It measures in at 5.09 x 2.57 inches and weighs a mere 4.58 ounces. On the back of the phone is a 10 megapixel “Clear Pixel” camera with automatic autofocus and exposure that is capable of pulling in 75% more light for faster daytime exposure and low-light performance. Twisting your wrist twice enables a Quick Capture feature that allows for a sub-two-second-shot-to-shot speed, and it can also record 1080p video.
Inside, however, is where things start to get more interesting. The Moto X utilizes Motorola’s new X8 chipset, which consists of a 1.7GHz dual-core Qualcomm Snapdragon S4 Pro, Adreno 320 GPUs, 2GB of RAM and specialized processors meant to handle natural language processing and information from the X’s myriad sensors. What this means is that the Moto X is fast. Apps open quickly, scrolling is buttery smooth, and multi-tasking is a dream. The unique chipset also controls the X’s special features, like Touchless Control (read: voice control) and Active Display (which turns on the phone’s screen when you pull it out of your pocket or bag, or when you flip it over after being face down). And, in case you’re wondering, the Moto X comes loaded with Android 4.2.2 pretty much stock.
What’s most impressive about the Moto X, though, may be the ability to customize it using Motorola’s MotoMaker web app. It’s like Nike ID for your phone. When the app goes live later this month, you’ll be able to choose from 2 front colors, 18 back colors, 7 accent colors (the buttons, the ring around the camera), and even print a message on the back (“I like big butts and I cannot lie,” perhaps). You’ll also be able to choose matching Sol Republic JAX in ear headphones or over-ear Soul Republic Tracks HD headphones. Customization is free, and because each Moto X is being built in the USA (Forth Worth, Texas) you’ll be able to get your phone four days after customizing it. Best of all, while you wait for your phone to arrive you can grab a loaner from the store to make sure you don’t miss all those important calls from mom and sexts from your boo.
The Moto X will be available in late August/early September on just about every carrier under the sun, including (but not limited to) Verizon, AT&T, Sprint, T-Mobile, and US Cellular for $200 for the 16GB version or $250 for it’s 32GB sibling with a two year contract. For those that hate being attached to a wireless carrier, there will also be an unlocked version coming to the Google Play Store, through pricing has not yet been announced.
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