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My Feminism Is Better Than Your Feminism

A few months ago I went on a little rant about the use of the word “bitch” by “feminists.” You can read the full article “Why Do We Call Ourselves Bitches” but the gist of it is – how do you “reclaim” a word that was never yours to begin with?

If you’ve spent any time online in the past month then you probably heard about Supreme suing MOB over the Supreme Bitch trademark. In the counterclaim MOB claims that Supreme is misogynistic and touts MOB products as “unapologetically feminist”.  Now, just because someone alleges something in a counterclaim doesn’t make it true – it’s just that person’s version of the facts.  But I just find it difficult to listen to this bullshit any longer.  MOB has no business calling anyone misognynist – it’s like the pot calling the kettle black.

In the MOB answer and counterclaim, MOB states:

Central to MOB’s message is the reclamation of the word “bitch,” a term used to denigrate women, particularly those who spoke and acted counter to “conventional” feminine characteristics of passivity and acquiescence. MOB – which stands for “Most Official Bitches” – embraced and celebrated these so-called undesirable characteristics of strength and assertiveness, and in the tradition of other historically oppressed minorities, re-appropriated the epithet from its abusers.

MOB Answer and Counterclaim #122, p.14.

I don’t agree with that. But ok, MOB says they are reclaiming the use of the word “bitch” as an expression of power. So WHY did MOB create designs that use the word “bitch” as an insult directed toward other people?? It’s clear in the following designs that the intention is to INSULT not EMPOWER.

married to the mob bitch better have my money

married to the mob money over bitches

married to the mob bitches get stitches

married to the mob other bitches just front

married to the mob bitch relax

That’s not all. MOB further denigrates itself by basically calling the wearer a prostitute, simulating sex with a gorilla and labeling the wearer a cunt – probably the worst insult you could call a woman.

married to the mob will fuck for chanel

married to the mob men are the new women

married to the mob cunt

And let’s not forget my all time favorite. “Men Are the New Women.” I remember when this first came out and I was completely dumbfounded. I could not comprehend how the statement “Men Are the New Women” was feminist in any way. Perhaps (if you are not completely coherent) it may seem as an empowering statement. But, please ladies, lets think about the actual words and what they mean. You are basically insulting men – by calling them WOMEN. HOW IS THAT EMPOWERING TO WOMEN? {microphone drops}

married to the mob men are the new women

Some may say I’m being really harsh. Perhaps I am. But this hypocrisy has been going on for far too long. I don’t doubt that MOB’s intentions are good – I just don’t think there’s enough thought going into the messages being perpetuated in the spirit of “empowerment.”

Here’s a look at works by other designers that are actually positive and about empowering women – what I define as feminist…

StopObjectification Charms by Norma Kamali
norma kamali empowered

Standout pieces from DIMEPIECE
dimepiece womanhood collection

ain't no wifey

treat your girl right

And we all know I’m a fan of Herstory – here’s a great one from HELLZ.
hellz herstory

You don’t need to insult other people to make yourself stronger. If you do, then you’re no better than your “oppressors”. I realize that there are many types of feminism and that all feminists are not the same. I just don’t think it’s ok to spew hatred toward women and call yourself a feminist. Just my two cents.


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6 Responses to “My Feminism Is Better Than Your Feminism”


    Ever since this brand came out I never co-signed its objective. All the B girls around the way swore you couldn’t tell them anything when they wore it. I found a lot of their shirts to be offensive & confusing and quite frankly I’m glad you put your two cents in the bowl–it adds up. I could never for the life of me understand why chics want to walk around drawing attention to themselves with the big bold word BITCH advertised across their chest, bitch this, bitch that. I for sure wouldn’t buy this for my daughter and she has the good sense God gave her not to ask. The slogans are ghetto (get offended if u want to readers, but it is) as all get out and it’s an ingredient in the recipe for lack of women empowerment. Cunt, supreme bitch, just God awful. Maybe it’s time for these MOB “bitches” to have a supreme seat!! Great post.
    -Dedicated Reader

  2. Gabriella Gabriella says:

    Thanks, it’s nice to see I’m not alone!

  3. Cece says:

    I totally agree with you. I’ve always been a big supporter of women’s streetwear cause I love seeing my gender succeed and kill it. But this brand I just can’t….. I don’t like the way they encourage females to have this stank ass attitude, and compare themselves to ‘other bitches’. This brand just screams insecurity on all levels.

    We need more brands that scream womanhood and girl power (if you will). Not this ignorant shit that continues to make women look catty and arrogant.

  4. Gabriella Gabriella says:

    Hi Cece!
    Agreed! :)


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