Alexis Dayers
Posted by

Shiseido Spring 2013 Launch

Hey Shiseido fans – expect a surge of Springtime happiness to hit your favorite counter soon!  Here’s a round up of the newest products hitting stores soon:

Luminizing Satin Eye Color Trio

Inspired by Artistic Director Dick Page’s travel around the world, Shiseido introduces two new shades of the Luminizing Satin Eye Color Trio, a luxurious trio palette that delivers true color with a silky smooth texture. Each shade can be worn together or separately for a wide variety of looks and effects. Within the trio palette expect to find the luster of satin blended the softness of pure silk for the ultimate smooth texture. The innovative qualities of this trio are as follows:

  • Satin Smooth Pearl – provides a smooth finish.
  • Micromatic Color Pigment – reflects light that conventional pigments absorb, creating vivid, translucent colors.
  • Super Hydro-Wrap Vitalizing DE – improves dryness to give eyes a moisturized look all day long.
  • Dual Optimizing Powder – delivers true color and natural sheen for all-day wear.

According to Dick, “These compacts express my editorial eye for colour with combinations that not only reflect fashion, but create their own style. Use these three colors freely and enjoy the style to be suited to the individual personality.

The two new shades introduced:

  • Beach Grass – cream, bronze and dark mauve shades inspired by beach grass near an old island fort in South Carolina.
  • Pink Sands – pink. grey-brown, and peach shades inspired by sand dunes in the setting sun.

The existing line-up includes 10 permanent shades ranging for bold and bright to soft and romantic.  The new collection will be available February 2013 for $33 USD.

Lacquer Rouge

Create by Page, Lacquer Rouge is a rich liquid lip color that leaves lips beautifully polished in just one coat. Inspired by the 9,000 year old technique, Japanese lacquer artistry delivers exceptional lustrous shine and an almost wet-looking finish to a wide variety of pieces called “lacquerwear.”

“The collection is about speedy glamour. The simplicity of a lip gloss married to the intensity of a lipstick, a deep pigment and rich colour payoff…long-lasting shine and gloss” says Page. With continued use Lacquer Rouge also improves dry or rough lips, leaving them deeply moisturized and smooth with Super Hydro-Wrap Vitalizing DE, an advanced moisturizing ingredient that actively pushes moisture into lips and effectively retains it for hours.

Introducing four new shades:

  • Amethyst – cool glowing pink
  • Carnelian – lustrous, warm brown
  • Rubelite – demure, reddish beige
  • Sunstone – deep, greyish red

These four shades are now part of the 8 piece color line-up and is available February 2013 in $25 USD.

Luminizing Satin Face Color ($30/USD): delivers radiant, healthy-looking skin with just one stroke. Each shade stays true without fading for all-day wear and allows for effortless customization of color intensity.

“Blush is a vitality booster. Find one that illuminates by selecting the colour that’s closest to the glow of your natural skin after exercise” say Dick.

The blush features the same innovative technology as the Luminizing Satin Eye Color Trio.

Introducing the two new shades:

  • Medusa – illuminates with a delicate bluish radiance
  • Starfish – naturally fresh and sun-kissed.

These two new shades are part of the existing 6 piece collection and are available February 2013 and is $25 USD.

Perfect Rouge

A comprehensive line of 20 vibrant shades that provide rich, true color in just one coat. The luxurious, creamy formula smoothes on perfectly as the curved tip of the lipstick fits naturally next to the lips and the moisturizing effect lasts all day long.

According to Dick, “The unique colours and luscious deep finish combine to create a new lip colour experience for the modern woman.”

A modern interpretation of Shiseido’s Japanese heritage, the Perfect Rouge packaging is designed to represent the brand’s original logo – the camellia. In addition, the words “Tokyo Ginza” appear in an embossed band that rings the bottom of the lipstick. This was designed to be an element of surprise to the consumer as she uses the product.

Perfect Rouge creates brilliant color definition with a smooth finish using the following ingredients:

Red Illuminating Pearl – delivers vivid pigment and reflects light for a lustrous, plumped finish

High Moisture Complex-Super Hydro-Wrap DE and Hyaluronic Acid – improves dryness and provide lasting moisture

The new 20 shades are $25.

Perfect Rouge Tender Sheer

A line of 6 radiant shades that provide a gentle wash of color delivered in one coat. This sounds perfect for the woman on the go that prefers a quick and  more low maintenance routine. Also, it sounds perfect for the longer, warmer days ahead.

These are available February 2013 for $25.

Along with new color for the Spring season there’s also new skincare:

Urban Environment Tinted UV Protector SPF 43

Shiseido’s research showed that the skin’s surface is made up of microscopic ridges and furrows that can often cause gaps in sunscreen application, allowing for UV rays to penetrate and cause damage in the skin’s inner layers. From these facts, the Urban Environment Tinted UV Protector was born.

This sunscreen combines anti-oxidative and moisturizing effects to help maintain skin’s beauty with a hint of color, for a glowing, healthy-looking complexion. It includes:

  • SuperVeil-UV 360 – patent-pending technology ensures even coverage over the skin’s contours for effective protection from the sun.
  • ProfenseCEL – inhibits enzyme activity that causes wrinkles and uneven skin tone by protecting the skin’s inner layers against cellular and DNA damage.
  • Rose Apple Leaf Extract and Thiotaurine – powerful antioxidants that prevent DNA damage caused by UV rays, air pollutants, and other environmental stressors.
  • Hydro-Restoring Complex – exceptional moisturizing abilities for skin hydration

Apply after cleansing, moisturizing and before sun exposure. Water resistant and easily removed with regular cleanser.

This will be available in three shades in March 2013 for $30 USD.

White Lucent Brightening Mask

The latest addition to the Lucent Whitening collection, the new Power Brightening Mask is inspired by lontophoresis, a cosmetic treatment utilizing positive and negative charged ions to increase penetration of brightening ingredients, such as Vitamin C, into the inner layers of the skin. In fact, with this treatment, the penetration of Vitamin C is known to increase tenfold.

Shiseido’s new Ion Force Complex allows 4MSK (Shiseido’s exclusive brightening agent) to permeate deep into the inner layers of the skin for higher absorption and more effective results while targeting excess melanin trapped in the skin. Specially formulated for immediate results, 80% of women reported that their skin was immediately brighter, dewier and more moisturized immediately after use.

Available March 2013 and you get 6 masks for $68.

(New) Bio-Performance Super Corrective Eye Cream

Inspired by the plumping-from-within effect of hyaluronic acid injections in the skin, Shiseido pursued a new method to boost hyaluronic acid production for accelerated results. The resulting technology goes beyond moisturizing and wrinkle improvement, focusing on reviving the elasticity of the skin around the eyes. The new Bio-Performance Super Corrective Eye Cream builds elasticity from within by boosting hyaluronic acid production in all three layers of the skin, providing a lifting effect, diminishing wrinkles, and reducing dark circles.

Using a Triple-Layer Hyaluronic Acid Supply System, the Bio-Performance Super Corrective Eye Cream targets all layers of the skin to produce added resilience, elasticity and defined contours, with noticeable results in just one day and distinct improvement after three weeks of use. Results are noticeable after the first day of use. In 3 weeks, 79% of women reported that the skin around their eye area looked more youthful.

Available February 2013 for $60.
Whew, I know that this was quite the eyeful but you can’t say that Shiseido doesn’t have much to offer this coming Spring.

Similar Posts:

Comments are closed.

Facebook Twitter Flickr Flickr