Gabriella
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Introducing Hello Eliza Street Couture


hello eliza
I first encountered Hello Eliza on Instagram and loved the images of retro 80s stuff that she posted – mostly because I grew up on the same prescription of She-Ra, Punky Brewster and Rainbow Brite. I recently learned about the newly launched website (also through Instagram) and had to check it out.

hello eliza

Hello Eliza is a line of street wear for the ladies designed by fashion school drop-out, NY transplant Eliza Harrison. She has the privilege of actually calling her pieces street couture because all of her pieces are hand-made and produced in small quantities. She knows a thing or two about street wear having come up in the industry as the head designer of MECCA back when street wear was called Urban and was having a fashion moment.

hello eliza

The Hello Eliza Fall 2012 collection is called Gangland and features lots of lycra with custom prints. Leggings, crop tops, cut out dresses and fringe play a big role in the collection. My favorite pieces are the Army Jacket, hoodie and I love all of the prints, especially the NY, NY and Door Knocker prints. These are precisely the outfits you would imagine a Girl Gang would wear if members included Iggy Azelia, MIA, Nicki Minaj, Cassie, Santigold and Azealia Banks. In fact, it’s probably just a matter of time before you see one of these ladies rockin’ Hello Eliza in a music video so cut to the chase and cop the look before everyone else does. You can find Hello Eliza in the Hello Eliza web store.

hello eliza

hello eliza

hello eliza

hello eliza

hello eliza

hello eliza

hello eliza

hello eliza


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