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Joyrich’s Wild Style Opening Night

While most of the country was getting a head start on their Halloween shenanigans, M.I.S.S. decided to hit the streets of Los Angeles for the opening night of Joyrich’s new concept boutique, Wild Style. Rightfully named, the night was nothing short of well… wild. The night featured performances by Mademoiselle Yulia, Andy’s Kids, DJ Nabe, Miss Glitter, and 187 Moochie. With an attendance of fashionable fans and celebrities including rapper Rye Rye, designers Laura and Ashley of Dimepiece, rap group The Rejects, choreographer Brian Friedman, ABDC dancers Quest Crew and Fanny Pack, and radio personality Mando Fresko to name a few.

(left) Joyrich creative director David Melgar with Mademoiselle Yulia (right) Music artist Kay with stylist Laina Rauma

Located in the trendy streets of Melrose, Joyrich‘s new concept boutique aims to cater to the  fashion forward. Director/designer David Melgar states:

We are excited about bringing a whole new store and a fresh new look on fashion that is futuristic, exciting and funky, something that is not in LA.

The new fashion space will be home to high end and international brands such as Giza, Vivienne Westwood, Astrid Anderson, Shaun Samson, Jeremy Scott x Adidas Originals, JCDC, Gerlan Jeans and Raf Simons, to name a few. Melgar also mentions the origins of the store name stemming from comments he and his fashion forward friends receive in response to their style aesthetic, the same type of look they hope to make popular in their store.

And lastly, a M.I.S.S. recap isn’t complete without an ode to the fly nails dids we saw that night. It is safe to say nail art is still very much in but fall and jewel tones are making a big bang!

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