OPI pays hommage to its Culture of Color with the international launch of its first branded film, “Instinct of Color”. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression. Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director (and Woman Making History) stated:
I always say that nail lacquer can change your look – and your outlook…Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.
I don’t love this video and I think there are many other ways OPI could demonstrate its Culture of Color but I think this is a great first start for the brand. I’m excited to see what else OPI has up their sleeves. Check out the video below…
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