Nail art used to be like a secret society – there were those ladies in the know of the only spot in town that did airbrushing or had that coveted Nike stencil. Most people didn’t understand and thought that you were crazy for having designs painted or airbrushed on your nails or for even having more than one color on your nails. Having your nails did was a way to set you apart from the rest and gave your look a unique finishing look.
Flash forward six years and nail art is everywhere. PBS is covering it (see the video below), you can buy a variety of colors and nail wraps at your local drug store and every cosmetics line is coming out with a rainbow of nail polish colors. In the past few months alone M·A·C has released a line of press-on nails and a permanent collection of 31 nail colors. Even mass market cosmetics companies like Maybelline – who used to just offer your basic pink, red, coral and neutrals just launched Color Show – a line of nail lacquers that take inspiration from the color wheel.
I remember when Chanel would come out with a new Le Vernis nail lacquer and it was the only company to offer that must-have color of the season. Now, things move so fast that within a month or two of Chanel debuting the nail color of the season on the runway there are knockoffs at your local Walgreens.
I love nail art. If you’ve followed my work, then you know that I’ve long been a proponent of nail art. I launched Mama, a premier women’s street wear line with an ad featuring nothing more than a nameplate necklace and my nails did. Back in 2007 I collaborated with Juicy Cosmetics to create “Juicy Mama” a line of custom nail colors to match your kicks, M.I.S.S. collaborated with Mr. Frames for a Nails Did t-shirt and M.I.S.S. was a pioneer in the nail art editorial and broke ground with our Nails Did calendars (2008, 2009 and 2012). So please consider all of that when I say this: I’m starting to get annoyed with all of this nail art everywhere. Yeah, I said it.
I guess I’m like those annoying kids that stop liking a band once it gets mainstream. Nail art used to be special, it used to be for those of us in the know. Now, it’s showing up on the Paris runways of the Chanel Haute Couture Fall-Winter 2012/13 show. People used to think my nails were “ghetto” (I hate that expression but that’s what people would say) and now, because a fashion magazine said it’s cool, girls are tripping over themselves to get their nails done. I’m all for girls getting their nails did and expressing themselves through their nails. I think it’s awesome. I just think the whole nail art game is getting a little bastardized is all. I feel like know it’s going to be a “trend” that passes in the wind rather than a mainstay of street glamour. I guess I’ll have to go on to the next… I may just go to the other extreme and just get my nails buffed.
- Juicy Mama: Juicy Cosmetics x Mama Clothing Nail Color
- Go on Girl….Get Your Nails Did: Juicy Mama Nail Paint
- Women Making History: Elin Dannerstedt of NCLA
- V is for Vendetta: Chanel’s Newest Nail Obsession
- M.I.S.S. Beauty Tip of the Week: “Nail Rock”