Gabriella
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Fashion Meets Music: Rye Rye “Boom Boom”


Rye Rye’s long awaited album will be out on May 15th and until then we have “Boom Boom” to keep us occupied.  It’s obvious from the look of the video that Rye Rye is MIA’s protégé – the bright colors, punchy graphics and trippy collages are all MIA hallmarks.  Boom Boom features Rye Rye as three personas as she fights herself in different rounds of what looks like an old school arcade game – that and she rides a magic carpet and a dolphin.  But while all this craziness is happening in the background, I can’t seem to take my eyes off of Rye Rye’s outfits (or her dancing for that matter).

Here’s how to get two of Rye Rye’s looks – for the first look I went with my own color palette of black and gold because these looks are meant to inspire, no? You don’t need to keep to the exact palette to achieve a cool look. For the second look I went with a literal interpretation and stuck to bold brights.  So here’s to you channeling Rye Rye…

rye rey boom boom fashion

rye rey boom boom fashion

Oh, and if the song sounds familiar, it relies heavily on the Vengaboys’ Boom Boom Boom Boom – but if you’re my age, it’s actually reminiscent of Paul Lekai’s version. Both below for your reminiscing pleasure.


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