Loyal fans of Nicki Minaj and Ricky Martin may already know this, but the entities have united under the latest MAC VIVA GLAM campaign. The two music superstars are teaming up to promote HIV/AIDS awareness in Latin America. Ricky Martin helped inspire the new VIVA GLAM Lip Conditioner and Nicki Minaj is the inspiration behind the new VIVA GLAM ‘Nicki’ pink lipstick. (Both products can be seen below.)
As part of a recent media junket the pair appeared on Good Morning America to discuss the campaign in conjunction with MAC Cosmetics.
During the interview Ricky Martin spoke about his feelings in regards to the HIV/AIDS epidemic which is still an ongoing issue of international proportions. He said, “Kids are being infected with HIV and AIDS,” . . . “Some people think that this is an issue of the 80s and now we are still dealing with this issue. The fact that it’s a disease that doesn’t discriminate: men, women and children are being affected by this virus. Let’s talk about it. I want to be part of this.” For Nicki Minaj the campaign hits close to home after losing a family member to the disease. She said, “This is something that is killing a lot of, especially black women, young black women. And so for me, that is why it hits home,” . . . “I have such a young fan base. I want them to start now, you know, protecting themselves. I want to start now being smart. I want them to abstain because I love them so much. I don’t want them to ruin their lives.”
One hundred percent of the proceeds from this campaign will be given to HIV/AIDS awareness initiatives in Latin America. Since its inception in 1994, the MAC AIDS Fund has gathered more than $235 million to benefit programs around the globe.