Big news this week, well ‘big’ in some circles of beauty buffs. Benefit Cosmetics, a brand known for its double dose of witty packaging and high-quality products has announced the addition of a brand new product to its roster. For the first time ever Benefit is launching a liquid foundation called Hello Flawless Oxygen Wow. The foundation provides light to medium coverage and features a pump release for easy usage. The same five shades that are offered in Benefit’s powder foundation will be available in Hello Flawless Oxygen Wow. This new foundation boasts an extremely lightweight formula, it is oil-free, and has SPF 25. For Benefit devotees this product will cost the same as the Hello Flawless powder foundation, $34. It will be available in March at Benefit counters nationwide. However, the product launch will happen on HSN on February 2 and online on February 15. Get yours next week!
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