Rachel Roy recently a group of beauty editors and bloggers to come down to her showroom and enjoy an enchanting evening of tasty treats, mini makeovers, hand massages, and a jewelry bar, all while introducing us to her latest venture and first foray into the beauty world, the Rachel Roy Eye Palette, a 10 shadow, two-brush palette, split into warm day and cool night colors with varying textures from shimmery to satin.
Rachel, who continues to be one of the sweetest, most approachable people I’ve ever met in the fashion industry took the time to tell us about her views on beauty and makeup, and aging gracefully. We learned that Rachel started her obsession with makeup at a young age, and was greatly inspired by a strong smoky eye, which she saw with much prevalence among the women on her father’s side of the family, combined with the colorful sari’s in which they dress. While applying makeup to one of the attendees, Rachel revealed to us that she does her own makeup, both every day and for events, and she uses many of the same beauty products you and I may find on our own shelves like, Dove soap, Nars lip color, Estee Lauder Turbolash mascara.
The palette includes QR codes on the back which lead users to the Rachel Roy website for video tutorials on creating her signature, beautiful day and night looks that will compliment any complexion. The Rachel Roy Eye Palette hits Macy’s stores today, November 14th, and retails for $32.
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