Randi Hernandez
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M.I.S.S. NYFW: Helen Yarmak Spring 2012


Helen Yarmak’s collection is the stuff of mid-to-late 90’s rap videos. The whole aesthetic of this line mirrors the music videos of my adolescence, including Lil’ Kim’s “Crush On You”, Mase videos, and all things Cam’Ron in the early 2000’s. Although designing (and wearing) fur can be controversial these days, it is still considered the material with a universal symbol of status and affluence. Those who have the bravado to don candy-colored fur, do so, and these individuals are usually the stars, musicians, and (as the name of the collection suggests), Rock N Rollers of the world.

The designer featured furs that were saturated with color, alongside some of the more subdued looks done in greys and browns. Lemon yellow, lime green, cobalt blue, orange, and tropical hot pinks were just a few of the bold colors represented throughout the pieces, and the best looking furs were dyed in a striped horizontal pattern in these colors. This season, all of the looks were extremely elegant – but the real showstoppers were the tri-colored vest in slate blue, beige and grey and the striped fur coat in lemon. Unfortunately, Yarmak’s new luxury Tee Shirt Collection for Spring 2012 fell short of my expectations. The dresses in this collection, when worn alone, seemed to hug the body too closely (hello, Spandex.) Only when paired with a fur of a slightly darker color, did each dress seem to shine. To quote Jay-Z, “My texture is the best fur, chinchilla.”

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One Response to “M.I.S.S. NYFW: Helen Yarmak Spring 2012”

  1. Barbara says:

    I want one of these coats and dresses….thanks for reporting on this collection.

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