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Sanrio Inc. and Yogurtland – July 20th

Yogurtland and Sanrio Inc. have announced a co-brand partnership! Beginning July 21, 2011 (July 28 in Hawaii and Guam and August 4 in Mexico City) limited edition merchandise featuring Sanrio’s beloved Hello Kitty and  more characters including My Melody®, Keroppi® and Chococat® will be available at all Yogurtland locations for a six-week run.
Through this partnership, co-branded items including a Hello Kitty plush dressed in a Yogurtland uniform, key chains, and t-shirts featuring all four characters will be available for purchase at all Yogurtland locations. Retail prices will range from $3.50 for a key chain to $19.99 for a t-shirt.  As part of the partnership, the popular Yogurtland cup and biodegradable spoons will also get a makeover with the Sanrio characters appearing on the collectable cup and spoons provided with each Yogurtland frozen yogurt purchase while supplies last. Yogurtland and Sanrio will also host a promotional sweepstakes for fans to enter for a chance to win special prizes.
On July 20, Hello Kitty and Sanrio friends will make a special guest appearance at Yogurtland’s Beverly Connection location in Los Angeles to kick-off the partnership and unveil the products with a day of festivities and free frozen yogurt from 12 PM to 2 PM.  This event will be open to the public and aims to bring Sanrio and Yogurtland enthusiasts together to share a day of excitement and friendship.

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