On a very grown and sexy night in Hollywood, an innovative Los Angeles clothing line (Hellz-Bellz) and iconic skate and surf brand (Vans) came together to release the Vans X Hellz Fall 2011 collaboration. The images from the shoe and bag line have been out since last month, however in person the quality and care really stand out! Solid hardware and soft fabrics show the attention placed on this second collaboration. The style of the line is bohemian meets rude boy with a rock n’ roll soul.
The night started with with drinks and music in the penthouse suite of the Roosevelt Hotel. We got our first peek of the Vans X Hellz collaboration pieces in the swanked out suite where they were all on display. I luckily arrived just in time for dinner, served on the roof right under the Roosevelt sign! I mean this was an amazing way to launch the second joint effort from these two brands. Looking around it hit me that this is how far street wear has come for women. In LA, street, skate and surf lines are now parting on roof tops in Hollywood! It felt like a Biggie song realized. Hellz creator Lanie Alabanza toasted to the event saying, “Being that this is the second collaboration with Vans, it means so much to me that we’re able to do this a second time around. It’s been a dream come true.”
Vans x Hellz is available at Vans dealers including Urban Outfitters, Zumiez and on Karmaloop.com amongst other great stores. Visit vans.com/hellz for a full stockist list.
- Vans x Hellz Fall 2011 Launch
- Hellz Bellz Super Secret Sneak Peak
- ASR: Vans Girls Apparel Spring 2011
- M.I.S.S. TV: Our Editors Weigh in on Hellz x Vans!
- M.I.S.S. TV: Hellz Bellz x Vans Launch Recap