Saturday April 16th | 12 to 8pm
At In God We Trust, 70 Greenpoint Ave, 11222
Release date: 4/6/11
In God We Trust and Mary Meyer are teaming up for a Spring 11 launch and Pop Shop.
In God We Trust will be presenting their Spring/Summer 2011 collection, the first produced almost entirely by their new in-house production studio. Inspired by playground mysteries and boardwalk cruises, the collection incorporates various silks, linens and cottons. There are tons of soft solids and playful prints, as well as a limited edition collaboration printed silk by Chelsea Cardinal. Also on display will be a new line of canvas ipod, laptop, and ipad cases, also made in-house. The first shipment of both men’s and women’s clothing and accessories will be available for purchase and perusal in the brand’s flagship store and studio in Greenpoint, Brooklyn. The event will offer drinks and snacks as well as giveaways and a raffle.
Mary Meyer will set up her entire spring collection and will be on-site to meet with customers. MM is offering a free tote bag with a purchase of $250 or more, and every customer that makes a purchase will be entered into a raffle to win a $100 MM gift card. Mary Meyer’s Spring collection is priced as follows: $30 tote bags, $70 tops and tunics, and $130 to $180 for dresses.
Mary Meyer’s Spring 11 collection is consistent with her always-wearable silhouettes and identifiable graphics. Her print inspirations for Spring 11 are: sailing, Keith Haring and, of course, Africa. Another theme of this collection is fabric treatments– this group is punctuated by super stone-washing, giving the fabric a dramatic weathered texture. The stone-washing is counter-balanced by a feminine, painterly and very graphic allover floral print in black and white. To round out the collection, she added some fringed and cutout pieces to bring in a little beachiness and a little edge. Many of her spring silhouettes are body-conscious and sexy, but there are also some staples that are loose and unusual takes on the classic tee shirt. The overall look is 2011: next level post-apocalyptic beachy hippie punk.
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