Everyone knows the unsung hero of the Oscars (and most award shows) is the almighty Spanx. They have been smoothing out our less than flattering parts for years on and off the red carpet! So it is no surprise that this Oscar season, Spanx set out to spread the word about they contributions to fashion and Hollywood.
I’m actually a little embarrassed to say I don’t own a single Spanx product. I have lusted after them for a while, but just never made the commitment. That is why when I heard Spanx would be driving their “Booty Bus” to Los Angeles’ Grove for some giveaways as well as a “show-and-tell” of their newer productions, I was in!
At the Grove Booty Bus event I learned a lot about the brand, including how it was created.
Sara Blakely, founder and owner of Spanx, was inspired from VPL (Visible Panty Lines) and uncomfortable thongs. A frustrated consumer turned entrepreneur, Sara invented footless pantyhose and created a national brand that led into this shapewear revolution. Sara obsessed with creating comfortable, slimming garments that minimize figure flaws, she created more than 200 problem-solving products that recently entered the bra business. In 2009, Sara launched Haute Contour by SPANX, the dessert of shapewear. Today, after many years of demand, Spanx brings their industry expertise to the pool and beach with swimwear and to men with redefined compression undershirts.
As you can see Sara is a passionate and busy lady but it is paying off!
Be on the look out for a new sports and atheletic line to come from Spanx this year and I’m sure even more of these fun events! Now I am off to use the giftcard given out by the good people at Spanx for myself!
- Lytess – Next Generation of Shapewear
- Sexy + Shapely Times?
- Say WHAT?!?!: Booty Pop Panties
- M.I.S.S. Michelle’s Beauty Picks & Tips of the Week: Basic Beauty Gets Tricked Out – By Sephora’s New Tricks-of-the-Trade Line
- M.I.S.S. Michelle’s Beauty Tip of the Week: Get Lifted – With M.I.S.S. Michelle’s D.I.Y. Facelift That is