Last night I braved the large and pushy crowd and made it into the premiere presentation for the fourth season of the exclusive W Hotels Global Glam collection, curated by W Hotels Global Fashion Director Amanda Ross in The Box at Mercedes-Benz Fashion Week. Described as “a fashionable interpretation of W Hotels’ continued global growth, Global Glam features an exclusive line of fashion and accessories inspired by the unique design personalities of W Hotels around the world.”
Global Glam features an exclusive line of fashion and accessories inspired by the unique design personalities of W Hotels around the world. For the Fall 2011 Global Glam Collection, Ross curated fifteen designers to create original pieces reflecting the design aesthetic of three W Hotels: W Taipei (opening Valentine’s Day, 2011), W Austin (opened in December 2010), and W Mexico City. The new season of Global Glam includes designs by: Eugenia Kim, Mara Hoffman, Twinkle by Wenlan, Clare Vivier, Deepa Gurnani, Noir, Paola Hernandez, I-Luck, Myne, Posse, Shaesby, Sibilia, Catherine Nicole, Yarnz, and Contego Eyewear.
Models displayed the deigns presented in three vignettes designed as artistic, abstract interpretations of each hotel’s design personality. W Taipei’s “Nature Electrified” design concept featured metal leaves and branches drenched in dramatic green and magenta lighting, which ties into the hotel’s design fusing the rural surroundings of the city with its urban core, and featured fashions by Twinkle by Wenlan, Noir, and Deepa Gurnani. W Austin’s “Remix and Amplify” design theme was be brought to life through moving “sound bars” in bright magenta and orange LED lighting, inspired by the city’s unofficial motto – “Keep Austin Weird”, and featured designs by Eugenia Kim, Myne, Shaesby, and Catherine Nicole. The final vignette was inspired by W Mexico City’s “Masquerade” design, and was interpreted through magenta and blue illuminated rods made to resemble a criss-cross fabric pattern.
The Global Glam Fall 2011 collection is priced from $30 to $400 and will be available exclusively at W Hotels The Store boutiques and online at WWW.WHotelsTheStore.com beginning this August as well as showcased through special trunk shows at W Hotels globally.
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