Ever since I can remember I’ve been obsessed with 10cc’s “I’m Not in Love.” “I’m Not in Love,” was one of the first songs that used a multi-track to create a polyphonic choir, resulting in a chorus of celestial voices that characterizes this somber love ballad. As a child I found this song hauntingly soothing and I’d sing it throughout the house to an audience of raised eyebrows and bemused smiles.
Decades later Gayngs’ self-titled debut album leaves me with the same sentiment. Haunting – yet oh so lovely. As it turns out “I’m Not in Love” is the very song that inspired Ryan Olson, the mastermind behind Gayngs. Legend has it that Olson came up with the Gayngs concept after waking up to “I’m Not in Love” on the radio. In fact, Gayngs does a cover of Godfrey and Crème’s, “Cry.” Gayngs is a collaborative effort: Twenty-three of the Midwest’s brightest stars, including P.O.S and Dessa (of rap collective Doomtree), Solid Gold, Lookbook, and members of Bon Iver (who provided the hook for Kanye et al.’s single Monster). Olson himself is a member of a number of diverse indie bands, including Building Better Bombs (hardcore punk) and Digitata (electro). Together Olson and friends revive the sounds of 70-80’s soft-rock.
The result? It’s dreamy and druggy. It’s sexy and smoky with synthesizers and saxophones. Purportedly, the music is carefully crafted for baby making and spontaneous making out with each at 69 bpm (Faded High is 69×2 bpm). Gimmicks aside, I like it. My favorite track by far is “Faded High”, especially Justin Vernon’s part 3 minutes in. Also noteworthy is “No Sweat,” featuring Stefon Leron Alexander, better known as P.O.S to all you heads out there.
Check out “Faded High” and “On the Gaudy Side of Town” below.
Image Credit: SB
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