Yanna Beau
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Insight & American Rag Holiday Denim Lauch

Insight & American Rag Holiday Par-ty

Saturday night I was invited out to vintage haven, American Rag their joint holiday denim event with Insight, who launched their new line of jeans. Insight and America Rag celebrated the launch with fun music, beautiful people and booze courtesy of PBR at the American Rag flag ship store on La Brea. Naturally, I was game!

Insight & American Rag Scene

This season Insight is working with new designers in their women’s and men’s lines. The new tone is a throwback to a harder edged surf skate crowd, reminiscent of the 70s and early 80s in So-Cals beach cities. Lots of distressed denims, bleached out or died strong, in over fit designs. Insight had all their new denim looks on display the night of the event in the American Rag denim bar. The denim bar has every brand of jean under the sun and in only the best washes and styles.

Insight & American Rag Scene

The Insight crew started  rocking the party early on along with the lovey ladies of Love Made. Mean while, Laura, Insights women’s designer, stole the show with her warm nature. In all it was a fun night with some very cool LA natives and Aussie in town guests.

If you want to see more of the Insight Jean line, check out the complete collection on the Insight website.To stay up on what else is going on at the American Rag store, be sure to follow their blog!

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