Celebrating 50 years of Sanrio, Hello Kitty® and her friends have joined forces with Target to bring the party
to fans of all ages with Small Gift — the 8 week mobile pop-up tour — that kicks off in San Francisco on
October 23rd. Bringing this fun, inspired and unique experience directly to fans through the newest trend of
fashion trucks, two trailers wrapped in super cute graphics debut in Justin Herman Plaza on Saturday, then
travel to Pier 39 on Sunday before hitting the road on their cross country tour!
Inspired by Sanrio’s “small gift, big smile” philosophy, Small Gift will provide a super-fun atmosphere for
all to share their love and appreciation for Sanrio and their myriad of characters. Guests can immerse
themselves in the Sanrio experience while playing games, entering contests, sharing photo ops with their
favorite characters and enjoying the interactive space with other fans. Devotees will have the opportunity to
purchase “50 must have” collectible products featuring Hello Kitty®, Little Twin Stars®, My Melody®, Patty &
Jimmy™, Tuxedosam™, Keroppi®, Badtz-Maru®, and Chococat®. Be sure to get there early – goody bags will
be handed out to the first 50 people in attendance! Also, stop by the Sanrio spin wheel for the chance to win
prizes including Target gift cards. Small Gift is free to the public.
Sanrio fans can stay up to date with the remainder of tour by downloading a special iPhone app, which
provides a truck locator along with updates on upcoming stops, info on product, launches and fun character
facts. You can also follow the tour and other 50th Anniversary celebrations at sanrio.com/smallgift, Hello
Kitty’s blog and Sanrio and Hello Kitty’s Facebook pages (facebook.com/Sanrio and
Justin Herman Plaza
1 Market Street
San Francisco, CA 94105
Saturday, October 23rd
11 a.m. – 7 p.m.
Pier 39 – East Park
San Francisco, CA 94113
Sunday, October 24th
11:30 a.m. – 7:30 p.m.
- Sanrio Small Gift Mobile Pop-Up Shop
- Sanrio x FriendsWithYou Present Wish Come True for Hello Kitty
- Hello Kitty Makes Her Comic Con Debut
- Hello Kitty x KISS, Chia Pets and POP Phone!
- Sanrio Inc. and Yogurtland – July 20th