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NY 11/1-11/14: Rouge 58 presents The Arche Pop Up Boutique

Arche pop up

Rouge 58 presents The Arche Pop Up Boutique for TWO WEEKS ONLY!
Showcasing emerging fashion and jewelry designers from Brooklyn

FOR IMMEDIATE RELEASE (October 29, 2010) – This Fall, Rouge 58 will present The Arche, a pop up boutique running for two weeks only, combining emerging talent and established designers in both fashion and jewelry. This inaugural installment will reflect the dark minimalism that has become an essential element of New York style. Playing on the industrial space of the gallery, clothes will be displayed suspended at different lengths from chains, whilst jewelry will be displayed hanging from a pillar in the middle of the store using satin ties and encased in a jewelry box.

The Arche is a collaboration between Nadja Nebas, owner of Rouge 58, and New York fashion photographer Chris Reed – the duo recognized that what was lacking was an innovative platform to showcase brands respected by their community and deemed as influential in the underground scene. Adopting the word ‘arche’, referencing Greek philosophy that derives from the archaic period, it’s meaning lies in the root, the origin, the source. As a new pop up entity aimed to kick start burgeoning young designers, the name was apt and held resonance.

Arche Pop Up Designer List
Mary Meyer (Woman’s Wear)
Trouble And Bass (T-shirt line)
Sea Sick Mama (T-shirt line)
Ambit (jewelry)
By Natalia (Jewelry)
Lacee Swan (T-shirt line)
Slimm Jones (T-shirts and tote bags)
Britney Thomas (Jewelry) (website under construction)

There will be the opening party on November 1st with music by DJ Lloydski (DA Hardy Boyz) and a closing party on November 13th with DJ Whitney Fierce.

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