Jennifer Farris
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Sanrio Small Gift Mobile Pop-Up Shop


This holiday season marks Sanrio’s 50th anniversary, and they are taking it to the streets to celebrate with a mobile unit emblazoned with Hello Kitty and her friends. Small Gift: The Mobile Pop-up Shop Celebrating 50 years of Sanrio will embark on a cross-country tour, stopping in cities from San Francisco, Los Angeles, Miami to New York, among others.

The mega kawaii convoy will stop in several cities from Seattle to Miami. After kicking off in San Francisco on October 23, the tour will make its way to Seattle for Halloween weekend. Las Vegas, Austin, New Orleans and New York are just a few of the many destinations — the mobile unit will also visit 50th Anniversary opening night events in Los Angeles (Santa Monica in mid-November) and Miami (Art Basel in early December). Tour updates and a full list of stops and dates will soon available at

Stay up-to-date! Launching mid-October, all you iPhone users can stay up to date by downloading a special app developed by our friends Chaotic Moon. The app will provide a truck locator, updates on all the stops, info on product launches and fun character facts. You can also follow the tour, check out pics, and stay informed on all 50th Anniversary celebrations at, on Facebook (,, Twitter ( and of course here on the Hello Kitty blog!

Starting September 26, Target stores will offer an exclusive 50th Anniversary product collection. A special microsite ( will also launch, carrying products available at Target stores as well as a limited edition offering of six exclusive items from the Small Gift mobile pop-up tour. One new item will be available each week beginning October 23.

Take a look at some of the pieces to come!

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