With Thursday’s kick off of Mercedes-Benz Fashion Week at Lincoln Center, New York’s Spring/Summer 2011 Fashion Week officially began. While there are fashion shows and presentations taking place in various venues and showrooms around the city, a large focus of what goes on during fashion week goes on under the tents of Mercedes-Benz Fashion Week. The world famous tents of Bryant Park have been redesigned for this season, technologically upgraded and moved to their new home at the cultural arts hub of Lincoln Center, home of the New York Philharmonic and Metropolitan Opera.
As our Editor-In-Chief Gabriella described in her Letter From The Editor, the whole process of entering and checking into fashion shows has been completely upgraded and brought into the 21st century. Compared to the frenetic bottleneck process of yore this is a much welcomed change. Press credentials now have photos on them, so they are less easily interchanged, but more importantly, by simply scanning in at one of the credential kiosks, you can print out all of your check-in tickets with seat assignments for shows using the Fashion GPS system for the day in one fell swoop. Checking in and entering a show is as simple as waiting your turn for another blip from a scan gun.
Sponsors for this season of Mercedes-Benz Fashion Week including Mercedes-Benz, DHL, American Express®, Maybelline New York, TRESemmé, Starbucks Frappuccino® Coffee Drink, W Hotels Worldwide, AOL, Kim Crawford Wines, Cambria Cove, Ideeli, FIJI® Water, EFFEN® Vodka, and Hublot, provide everything from beverages, products, lounge space, interactive activities, and more within the space and in the gift bags that patrons lucky enough to score a voucher (myself included!) received.
While the inside of these tents lack the beauty of the fountain at Bryant Park, I’m finding that the increased amount of space is providing a much less stressful place to be for hours, especially when you’re on your feet. People’s attitudes are much more pleasant, and there has been a lot less pushing and shoving. The inclusion of a showroom-like stage for presentations in addition to the 3 runway theaters is also a welcome change, as it allows you to get closer to the fashion, take better pictures without a professional grade camera, and has allowed smaller designers with smaller collections to get in on the action.
In all, this week on site at Mercedes-Benz Fashion week, and at off site showrooms and venues in it’s entirety has been pretty hectic, as you will see our coverage of begin to roll out (it’s hard to write and be this busy!) but no matter how tiring it is always exciting to see the latest fashions and trends fresh out of the minds and off the hands of the skilled designers, pattern makers, and tailors. I look forward to it every time.
- M.I.S.S. NYFW: MCM New York Collection Launch
- Fashion Hangover: So Long Bryant Park!
- Beyond the Runway: Fashion Week vs. Tradeshows
- M.I.S.S. NYFW: My First Time at Mercedes-Benz Fashion Week
- Letter from the Editor: NYFW & Vegas Tradeshows Review