With the celebration of and participation in Fashion’s Night Out now reaching across the globe, it’s no surprise that some of America’s finest retailers outside of NYC jumped in on the action this year. In Baltimore, MD, Ma Petite Shoe opened their doors a bit later for the night and shoppers came for the shoes and chocolate in store.
Ma Petite turned FNO into an all day fashion event, with an Irregular Choice trunk show kicking off the Friday. Sneak peeks of Fall 2010 shoes coming to Ma Petite Shoe in the coming months were available for pre-order, as were special order shoe and handbag styles made available specially for the event. As the after-work crowd hurried in to join in the shopping, Ma Petite offered chocolate happy hour as well, with tastings and champagne.
While the Irregular Choice event did bring in fans of the brand and created excitement with bright-colored shoes, textured booties, and pieces that made shoppers smile, it seemed there were a lot of shoppers on the hunt for specific items or enjoying their days with shopping included. Several ladies were looking for shoes to match dresses for wedding or other events, and one bride-to-be even special ordered a pair of Irregular Choice heels for her special day. It was great to see people not only coming into Ma Petite, but also making purchases, calling friends to join, and supporting an independent retailer. Since Fashion’s Night Out was started to bring people back to shopping retail and celebrate fashion, it was heartening and exciting to see both happening in Baltimore this year.
Found among great company of furniture stores, clothing shops, restaurants, and salons, Ma Petite Shoe is at 832 West 36th St. in the Hampden area of Baltimore. You can also shop with them online!
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