Jennifer Farris
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Claw Money Fall 2010

Clawmingdales Fall 2010
Our girl Claudia better known as Claw Money is back! Not only is she back, but she has dawned a new logo which is a girly play on her own well-loved graffiti icon. I’m excited to see the clever take on Fall’s graphics that nod to one of Claw’s preferred retailers (if you couldn’t tell on her website) — Bloomingdale’s! This collection includes super premium supima cotton tops in fashion forward silhouettes – 3/4 length sleeve shirts, loose crop tops, and a feminine cut kimono sleeve. This collection also includes a sweatsuit, legging and even a panty to round out this comfortable, fun and easy to wear collection. The line is garment dyed tan, navy and charcoal, a palette perfect for your Fall wardrobe. The lookbook? It’s shot by Danielle Levitt and modeled by the beautiful but infamous Graffiti bombshell, Utah.

It’s great to see a women’s clothing line evolve from just the basic t-shirt into more fashion forward pieces without bringing up the rear of their identity. Not that we ever thought Claw would do so, but we’re feeling the fact that she’s keeping her street and graffiti roots.

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