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Dev x Hellz: “Booty Bounce”


Hellz Bellz teams up with singer Dev for new kind of music video representing the ultimiate blend of fashion and musicality.

Hellz Bellz teams up with singer Dev for new kind of music video representing the ultimiate blend of fashion and musicality.

Hellz, oh how I love thee, let me count the ways. And in the brand’s latest tour-de-force collaboration with pop artist Dev, there are an abundance of ways to enumerate that love!

Directed by Ethan Lader, the video for Dev’s single “Booty Bounce” charts the complete 5 year history of the Hellz Bellz brand, chronicling the label’s growth from a streetwear T-Shirt company to its current reign as the top urban-sophisticate for the ladies. The video, which was styled by Hellz Bellz designing diva Lanie Albanza-Barcena, is an explosive three-and-a-half minutes of bold color, edgy lines, graphic prints, and most importantly the designs we’ve drooled over for the last 5 years.

Currently playing on MTV and MTVU, Dev’s “Booty Bounce” is a visionary collaboration representing the ultimate blend of fashion and musicality. Check out the clip below, and let us know what you think of the Hellz x Dev collabo!

Graphics by Phaymiss

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