We’ve got so much love for Vans, it only made sense to visit them first at ASR. With such an engraved presence at the show, from the front entrance doors plastered with the giant photos of the latest board shorts to the huge Vans signage towering above the booths, it almost made it hard not to come see them. As I approached the booth, the sweet smell of something fresh cooking lured me in even more. Could the smell be a foreshadow for what they have brewing in their line?
I met with Chris and he brought me over to the shoe booth first to reunite with Erica. It’s been a moment since the last Vans event, and it’s always good to see familiar faces. Immediately, before she could even speak of anything, a glorious shoe in a glass case caught my eye. As Erica told me all the delicious details about the shoe, from the design aspects to the collaborator, it made it even more tempting. But sorry, folks, this aspirational shoe collab is so top secret that we can’t tell you who or what it is until the official release. Our lips are sealed for now, but all I have to say is that it is a shoe that YOU WILL WANT. Don’t trip, because you’ll hear all about it from M.I.S.S.!
It’s not like any of the other collection isn’t note-worthy, because, hello!…this is Vans after all. Expect a few new silhouettes to hit the scene, including one of the newest styles that Vans was sweet enough to let us feature. The Cedar, a sleek new silhouette low-profile low-top with a contoured calendar bottom, features a field of embroidered strawberries. This style comes in either navy or cream, and it just makes me hungry to think about strawberries and cream! Oh, speaking of hungry, Vans had me and the masses covered by feeding us fresh waffles– on a VANS stick. So delish.
In the current styles, you can find a touch of tie dye, a glimpse of glitter, and even some throwback looks to graze some of the favorites, including the creeper shoe, the Paitlyn, the Hadley hi-top and lo-top, the Cameron mid, and the Aleeda lace-up low. One of my favorite styles, and a shoe that I was actually wearing all day long, is the sophisticated saddle shoe Sophie, only this time you can find her in micro-perforated leather, with thinner waxed laces, and even in a yellow that just sings the song of Spring. Another version of the Sophie could also be found in the Luxe Collection, a huarache-inspired collection with natural woven fabrics and canvas on the vamp. The Sophie in this collection differs because it’s sans tongue, making it more suitable for spring and summery days.
To adhere to the surf market, Vans has also expanded their surf rack shoes. Since surf shops generally display sandals on hanging racks, Vans skipped the boxes and took their shoes off the wall to use a more sustainable approach in packaging, using water soluble inks and recycled materials. These shoes are more of the grab-and-go types, like the Palisades slip-ons and fashion sandals. One of the freshest designs of the collection includes a collaboration with a very famous surf artist. Surf’s up!
Keep posted here on M.I.S.S. because once we get the go from Vans, we’re unleashing it all for you!
Image edits by Feesh
- Blogger Project: Walk-Over and Vintage Shoe Company
- Vans S/S 2010: The Sophie
- ASR: Vans Girls Apparel Spring 2011
- Vans x Hellz Fall 2011 Launch
- HELLZ x VANS: Go Behind the Scenes!