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ASR: O’Neill Girls Spring 2011


O'Neill spreads love for Spring 2011

O'Neill spreads love for Spring 2011

The Spring 2011 collection for O’Neill Womens kicks off a season-long music festival tour, but it’s not the company that’s going on tour, or even a group of musicians; it’s the clothing.  The line features pieces that can take you from Coachella to Burning Man, and anywhere in between.

The collection is clearly divided by inspiration from specific music festivals, yet the pieces can all mix-and-match just like the songs on your playlist.  The Coachella-inspired pieces have a Bohemian-California feel, with a focus on femininity.  Here is where you’ll find floral, chiffon, crochet, and lace, perfect fabrics in easy silhouettes for for Spring.  An interesting contrast comes from the pieces inspired by Burning Man, with more geometric and tribal prints and military looks.  Don’t be surprised to find some “mystical” prints as well, as the designers like to call them.  An over-sized camp shirt in this portion of the collection could be worn over a sheer chiffon blouse, creating a mashed-up hard-soft look of masculine-feminine, a trend that you’ll be seeing lots of in the Spring.

O'Neill shares a message of peace

O'Neill shares a message of peace

To keep it true to O’Neill’s beach roots, part of the line taps into an Australian music festival, with wears tuning into something more modern retro.  Think destructed bell bottom jeans and one of my favorite pieces, an acid-wash lightweight romper.  The tees and tops use lots of ocean blue aqua, with gradient and watercolor prints over burnout fabrics.  One of their most popular tanks features a photo reel print of a scene at the beach, of course, while I loved their modern take on the peace sign.  O’Neill’s line also sends messages of love with what looks like a hand-painted heart over a reversed floral print.  Such a great idea to print on the reverse side of the busy floral, because you can still see fainted fields of flowers but the heart takes center stage.

Love the print on the reverse!

Love the print on the reverse!

The accessories department goes over-sized with beach bags large enough to carry anything you need at a beach-side music fest.  Most of the bags have extra details to make them more unique, like hanging tassels, keychains, and fringe.  The fabrics range from a woven raffia to distressed faux leather and even a washed jersey.  A favorite bag has a milky nylon over a floral print, a bag that would go great with the reversed floral top!  To keep with the music festival vibe, you can also find knapsacks and backpacks, bucket bags, and a crossbody bag with a guitar strap, the perfect bag for dancing around in.

Bags big enough to carry what you need at a music fest

Bags big enough to carry what you need at a music fest

For more dancing around, the footwear collection has a few new features added to their already large collection of shoes and sandals, including lightweight slip-ons in fun prints and embroidered designs, and buckled sandals that snap instead.  If you’re like me, sometimes you just want to kick off your sandals without having to deal with the task of unbuckling.  Now, for a frollick in the grass, just unsnap the faux buckles when you hear your favorite song playing!

Slip-on something that's easy to slip off too!

Slip-on something that's easy to slip off too!

A look at the O’Neill line wouldn’t be complete without checking the swimwear, and here many of the prints match with the clothing.  Geo-prints, florals, and polka dots can be mixed up with some of the solids too, creating a custom swim suit.  You can also see some hints of metallic, military, photo reel, denim, and ruffles.  The cuts and details will make you stand out on the surf, with shirred triangle tops, braided T-straps, fringe, and bottoms with less coverage for more tans!  But if you want to cover it up, a pair of faux denim board shorts is just one of their styles that you can find.

Shirred tops and skimpy bottoms...the look of Spring

Shirred tops and skimpy bottoms...the look of Spring

Start buying your tickets for the music festivals, because now, you won’t have to worry about what to wear!

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