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Threadless + Havaianas


Threadless + Havaianas

Havaianas, Brazil-based maker of the popular rubber sandals, has joined forces with Threadless.com, the online community-based t-shirt company, for a collection of limited edition collection of sandals and t-shirts for summer 2010. Launching nationwide on July 12th, Havaianas and Threadless have now unveiled all six winning designs from original artwork submitted and voted on by the Threadless community. The “Threadless Loves Havaianas” design competition was Threadless’ first foray into the accessories category and the site’s first ever design challenge outside of tees, creating the first crowdsourced flip flops.

The site received over 600 design submissions from contestants around the world, ultimately naming artists Farhan Hassan from Singapore and Alvaro Arteaga Sabaini from Chile as the winners of the contest. In addition to having their artwork transformed into sandals, the two lucky winners shared $10,000 in prizes. (Submitting to contests does pay off!) Other designs by Josh Perkins, Jess Fink, Ross Zietz, and Emmy Cicierega combine with the two winning designs for the complete limited edition collection of flip flops and coordinating tees.

I got to check out the flip flop + t-shirt designs in person, and I will tell you, they are all awesome. Each design has its own personality and is translated from the tees to the sandals quite well. I had a hard time choosing a favorite, but I might be leaning toward “Cookie Loves Milk” because I love cookies and goofy things oh-so-much. The even more awesome thing is you can click around the Threadless site and find art prints, wall graphics, and even iPhone cases of select designs! Also be sure to click through to the original submissions for the contest and see how the artwork evolved to make it onto the tees and flip flops.

All six limited edition designs are sold exclusively on the Havaianas website for $28.  Threadless.com is also selling t-shirts featuring the six winning designs for $18-20. Take a look at the pictures below for the designs and to choose your fave!

Image Layouts: Margaret

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