Ron Simms Jr.
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M.I.S.S. Techcessories: Cassette Playa’s Wild New Swatch

If you want a watch that stands out in a crowd...

If you want a watch that stands out in a crowd...

English fashion designer Carri Munden and her Cassette Playa brand have teamed up with everyone from Nike (on a limited edition Dunk High) to Stussy (on a capsule collection and as part of their 30th anniversary celebration).  Now she’s back again hooking up with Swatch on a watch that’s part of their artist collaboration series.  It features all the usual details Cassette Playa is known for: vibrant, clashing colors on the watch strap, funky graphic patterns, typography that would look right at home on an ancient Egyptian pharaohs tomb and, of course, the signature eyeball that stares at you from the watch’s face.  To top it all off, the whole thing comes packaged in a giant eyeball case, perfect for freaking out friends or recreating The Lord of the Rings trilogy.  It’s available now in Swatch stores worldwide for around $88.

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