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5/21 – 6/17 FOR YOUR CONSIDERATION/Simplicity Challenges Fashionistas with ‘Inspired by Project Runway’ Pattern Design Contest


 
Get your sewing kit ready— the high-fashion runways of hit television show, Project Runway® have introduced viewers to the world of fashion and design. Now, Simplicity Creative Group® is hoping to educate and inspire fashionistas and style-mavens in the same way. Known to industry-insiders as the iconic company committed to sewing education, Simplicity® is now giving a new audience of designers the chance to turn “pro” with the Inspired by Project Runway® Pattern Design Contest.
 
The contest is a rare opportunity to compete in a fashion design contest where the prize enables the winner’s name to be forever attached to the Simplicity® and Inspired by Project Runway® brands. The Grand Prize Winner will win a trip to New York City to visit Simplicity Creative Group®’s offices for meetings with the Design and Production team. In addition, the winning original design will be produced and distributed worldwide as an Inspired by Project Runway® pattern in the Simplicity® Pattern Collection, as well as be featured on Simplicity.com and the Simplicity Catalog.
 
Included below is  Media Alert  with additional details.  Please contact  if you are interested in covering the contest and if you require any further information/images.
Thank you!

 

M     E      D     I       A              A      L      E      R      T
 
simplicity creative group®
challenges fashionistas to make it work

INSPIRED BY PROJECT RUNWAY® PATTERN DESIGN CONTEST

 

Heidi Klum has inspired aspiring fashion designers for seven seasons with her hit television show and cultural phenomenon, Project Runway. Following her lead, Simplicity Creative Group® —known to industry-insiders as the iconic company committed to sewing education and support since 1927—is now giving a new audience of designers the chance to turn “pro.”
 
Simplicity®  is teaming up with The Weinstein Company and Project Runway® to offer designers, sewers and patternmakers the opportunity of a lifetime with theInspired by Project Runway® Pattern Design Contest. Giving style-mavens the chance to enter the fashion world, the challenge is to creatively craft your original core design into an Inspired by Project Runway® pattern design. The design should have a current look with up to five variations on the core design pattern.
 
From your sketchbook to the fitting room, this is a rare opportunity to compete in a fashion design contest where the prize enables the winner’s name to be forever attached to the Simplicity® and Inspired by Project Runway® brands. “We are looking forward to reviewing the entries and introducing a fresh, new design to our Inspired by Project Runway® pattern collection and the world of fashion,” says Bonnie Simmons, Design Director of Simplicity®.
 
Entries will be judged by Project Runway® Executive Producer, Barbara Schneeweiss along with Simplicity® representatives. One Grand Prize Winner will be selected from all the entries, winning a trip to New York City to visit Simplicity Creative Group®’s offices for meetings with the Design and Production team. In addition, the winning original design will be produced and distributed worldwide as an Inspired by Project Runway® pattern in the Simplicity® Pattern Collection, as well as be featured on Simplicity.com and the Simplicity Catalog. All entries must be received by June 17th, 2010. For further information visit the contest site or the Facebook page.

 

About Simplicity Creative Group: Simplicity designs, produces and markets sewing patterns for individuals who love to sew. Founded in 1927, Simplicity is dedicated to encouraging and supporting creativity with high quality, fun-to-use products, projects and services. Simplicity Creative Group’s mission is to be a global leader in creating products that facilitate individual expression and promote personalized creativity. The list of well-known craft, sewing, knitting, hobby and home decorating brands includes: Simplicity®, Pattern Company, Wrights®, Conso®, Boye® Needle, E-Z Quilting®, and British Trimmings. For more information please visit www.simplicity.com.

 

Press Contact:            Norah Lawlor
                                    Lawlor Media Group (www.lawlormediagroup.com)
                                    Tel: (212) 967-6900 / Norah@lawlormediagroup.com

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