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My Latest Obsession: Liberty of London for Target


My Latest Obsession: Liberty of London for Target

My Latest Obsession: Liberty of London for Target

I’ve been reading about the Liberty of London for Target launch for months, and my excitement increased exponentially once the promo ads started running on TV. Pillows! Teapots! Lamps! Dresses! Is that a BIKE?! I just couldn’t wait to get my hands on a piece (any piece) of the collection.

I dreamed of how I would update the dishes and glasses in my kitchen, and the teapot I would make tea in (high tea, anyone?); how I would finally get rid of the duvet I’ve had for 5 years and add a splash of floral to my room (I might even paint the walls again!); I thought about all the garden parties I would go to in strappy, peppy sundresses (even though I live in a city encased in fog for most of the year…who cares!). My apartment was about to become a ground zero for Liberty patterns and I couldn’t wait to show it off.

And then reality set in.

I was so excited about this collection, that I totally missed the launch date (Gasp!). Once I realized my mistake, I was on a mission to find all the pieces that I had dreamed about and sincerely hoped that there was enough to go around (or at least enough to decorate my kitchen).

To demonstrate how deep this obsession is, I went to five different Targets in the span of  two hours (no judgement!). I had to get my hands on anything I could from the collection. Sadly, most of the clothing and housewares I had my eye on were sold out, so my wish list dwindled fast. But, I did manage to pick up some great pieces that make me smile every time I look at them: the Jumper Royal Boho Top, the Garla Flip-Flops, the Mark and Jeff’s Leaf Chemise, the Susanna Green Bucket Hat and the Jennifer Flowers Wallet (for obvious reasons).

It wasn’t until I found the Susanna Green Bucket Hat that I realized why I was so in love with this collection. I had a sundress in something very close to this pattern when I was little. These prints remind me of a very playful and youthful time in my life where the world was big and wide and I couldn’t wait to explore it. Yes, it’s incredibly fashionable and I love the Liberty line (and at affordable prices, who wouldn’t snap this up), which was why I just had to have everything originally, but the wonderful and unexpected bonus that I received from the collection was a very physical and nostalgic reminder of my childhood and the (dare I say it) fashionable lady I would become.

Until next week (and my next obsession)!

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2 Responses to “My Latest Obsession: Liberty of London for Target”

  1. JanaNye says:

    OMG, I completly agree. While I was not anticipating the launch of line I was happy when I saw it. I bought an adorable bra with the girly floral pattern on it. As I walked through the store I’d turn every corner and there on yet another end cap was a seemingly boring item with the super cuteness blasted all over it. Nice post!

  2. Denise says:

    I love when you find something that brings back great memories from when you were growing up. I love looking at the line. I haven’t decided what is going to be my first purchase. I saw a cute hat box with a black and white print.

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