Yuli Ziv is leading the way in fashion through her many endeavours. She is the co-founder and Editor-In-Chief of MyItThings.com—an online user generated fashion magazine and community. She is also a founding member of Style Coalition, an alliance of independent online publishers in the fashion vertical. Yuli is an avid speaker on the topic of social media and technology as they relate to the fashion industry. She has been quoted by WWD, Forbes, Business Week and AP.
Yuli’s presence in the fashion industry and online media has led her to organize and lead Fashion 2.0 discussion panels and networking event series in NYC, bringing together the fashion and technology worlds.
The next event, being held on March 23rd, 2010, will bring together leaders of the online fashion revolution such as fashion bloggers, new media publishers, entrepreneurs, industry insiders, fashion PR reps, and web savvy trendsetters. For those professionals within the fashion industry interested in joining the meetup, please visit www.meetup.com/Fashion20.
Below, Yuli gives us some insight on what some of her favorite things are…
We were thrilled to be able to get some questions in to Yuli. Enjoy our Q&A with her below:
M.I.S.S.: What woman, besides your mom or grandmother, do you find inspirational?
M.I.S.S.: How did you get your start in blogging and social media?
I’ve worked in the online industry for the past 10 years, always focusing on the next big thing. I fell in love with the immediacy of blogging and the ability to reach such wide audiences. Later, I realized the biggest aspect of blogging is the ability to build communities and this was the point when my fascination with social media began.
M.I.S.S.: When did you make the leap from creating/blogging for My It Things to creating Style Coalition? Why did you start Style Coalition? What was your goal?
After running MyItThings for a while, I met so many amazing publishers and bloggers in the space who had similar goals and challenges. As a group we could be much more powerful, both while promoting industry standards and when creating new revenue channels for ourselves. Since the launch of Style Coalition in the early 2008 the support of the publishers, brands and press has been overwhelming.
M.I.S.S.: In addition to Style Coalition, you’ve had an integral role in promoting social media as a tool for the fashion industry. Where did the idea for Inside The Tents come from?
Inside the tents – our portal for live NY Fashion Week coverage – combined two of the current biggest online trends: access to insiders-only information and real time coverage. It was a natural and inevitable step for the fashion industry to take and im excited to be part of the change.
M.I.S.S.: Our editors recently attended the Fashion 2.0 Social Media Awards. How would you rate the event? Will you make it an annual event?
The event was a huge success both offline (despite the snowstorm) and online, with thousands of votes casted by fashion fans online, and a feature in WWD. What surprised me most was the enthusiasm with which the nominated brands promoted the awards via their own social media channels, twittering, posting on facebook, their own blogs and newsletters. It really proved the power of social media and we definitely plan to establish the awards as an annual tradition.
M.I.S.S.: How has social media changed the fashion industry?
The biggest change was the democratization of fashion – from bloggers who influence opinions and sales to consumers who rate, review and recommend – this industry is no more a hierarchical top-bottom empire.
M.I.S.S.: What is new on the social media horizon? Any new products that you are excited about?
Mobile space is finally living up to its expectations from few years ago – location based social networks seems to be the big buzz nowadays and they are excellent platforms for fashion and retail brands to turn the store shopping into social experiences.
M.I.S.S.: Do you think that brands that don’t embrace social media will be left behind?
I don’t think its ever too late to join the game, there is enough data and case studies for fashion brands to start defining their own strategy and there is plenty of room for innovation.
M.I.S.S.: What’s your favorite project that you’ve worked on?
A project I’m working on right now, which still has to remain confidential. It’s a new medium and dimension for me, and I can’t wait to make it happen!
M.I.S.S.: Who do you want to work with?
I would love to work with Vogue on their social media strategy. They seem to be way behind other players in the space, yet have most potential. Challenges like this one truly excite me.
M.I.S.S.: What part of being a writer/speaker/social media expert is the most challenging and do you dislike the most?
Wearing many hats can be challenging at times, but I feel it’s something that is very common these days, when more and more people choose to build their own, entrepreneural path.
M.I.S.S.: Any advice for ladies who are just starting out in a career path in fashion and media?
Research the market well in order to see what attracts you most, then define your own niche. Focus and perfect your uniqueness without worrying about competition. Have a goal larger than your own success.
Thanks so much, Yuli!
For more on Yuli’s amazing projects, please visit the links below:
- Style Coalition Presents: Fashion 2.0 Social Media Awards
- M.I.S.S. NYFW: Fashion Hangover Spring 2011
- Blogger PROJECT: Bloggers Curated by Marcus Troy
- M.I.S.S. NYFW: Evolving Influence: Independent Fashion Bloggers’ Conference
- Women Making History: Jennine Jacob of The Coveted