SXSW has officially come to a close, and while a few of the more courageous bands hopped on a post SXSW bus and headed to Monterrey to keep the party raging for the MtyMx festival, a majority of bands and fans packed up and headed for the Austin airport on Sunday and Monday. What was a teeming downtown district became a veritable ghost town in less than 12 hours, leaving little but the memories of a weeks worth of bone-shaking, ear-rattling performances.
Photo Credits: Sara Haile
The unofficial, daytime showcases seemed to eclipse the major nighttime official SXSW events this year for the most part. Various media outlets hosted daytime events, such as the Village Voice‘s showcase featuring The xx and a reunited Bikini Kill, and Brooklyn Vegan’s showcase at Club Deville featuring Dawes, Serena Maneesh, and The Oh Sees. Simultaneously, legendary ATL promoter/booker Fadia Kader hosted the “We Put the A in Austin” day party, featuring indie hip hoppers like 88 Keys, Donnis, and Izza Kizza. M.I.S.S. opted to attend the Big Picture Media showcase, where we were treated to an exclusive, intimate acoustic performance by pop-songwriter Matt Lowell (video coming soon!).
The real treat of the festival came at one of the official showcases, however. The Green Label Sound showcase brought together some of the Mountain Dew backed label’s best and brightest, including M.I.S.S. favorite Neon Indian, popular Ra Ra Riot, Tanlines, and my personal favorite BK rapper of the moment, Theophilus London. For the Theophilus London obsessed, myself very very much included, the new wave influenced rapper didn’t disappoint. Taking to the stage in a blue blazer and his trademark slim cut jeans and vintage Jazz hat, Theophilus began his set by dropping a somber, airy new track. He segued into the extreme high-energy performance style that’s come to define his live shows, getting literally every head in the crowd jumping for excellent live renditions of “Humdrum Town” and “Always Love You”. M.I.S.S. had the chance to sit down with Theophilus London before his set and pick his brain about upcoming mixtape “I Want You”, so stay tuned for that footage shortly!!
Although SXSW is a festival targeted primarily at emerging bands, the larger acts that made it down to Austin this year seemed to hog a whole lot of the spotlight! Rumored “secret act” Muse created a line over 4 blocks long outside of venue Stubbs, nearly 5 hours before their set time? Kind of ridiculous, since more than 3/4 of those in line never made it in to the actual venue. At the Perez Hilton Party, Snoop Dog was… well, Snoop, wowing the crowd with renditions of “Sexual Seduction” and other hits. But perhaps the most talked/tweeted about act of the entire fest was the reemergence of Bone Thugs N Harmony at the Levis/Fader Fort! Bizzy Bone and crew performed “First of the Month” and “Crossroads” to an overflowing house, with almost every single artist who wasn’t playing their own set at the time, cheering along at the side of the stage. Can I get an A-MEN?!
As people piled out of Austin on Sunday, a few bands remained in town to entertain the stragglers and the locals. Panache Booking hosted a dayparty that included a set of new materials from The Vivian Girls. But, overall, with a rainy Saturday and the hundreds of hipsters behind them, the locals seemed to be happy to head back to normal. It took us about a day to get back to our homebase, but our Austin memories of SXSW 2010 will last for a long time to come. Or, at least another few days until the next big gig back at home!
Image Layout: Katrina
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