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Rojas SS 2010: Pastel and Denim’s ‘Lovechild’


Freddie Rojas SS 2010: Cosmic Lovechild

Freddie Rojas SS 2010: Cosmic Lovechild

Featured on the pages of Vogue, WWD and Harpers Bazaar and seen on the likes of Gwen Stefani and Christina Aguilera, LA-based fashion designer Freddie Rojas knows fashion from every angle. Every design starts off with cutting edge imported and domestic fabrics and ends with a fashion forward product that will become the envy of fashionistas everywhere. Every season, Rojas treats the public to pieces that have special attention paid to style, fit and detail.

In contrast to last year’s Spring Summer 2009 collection, which featured floral prints, bustiers and mini-skirts, “Cosmic Lovechild,” the Spring Summer 2010 collection pairs breezy pastels with fitted and patterned denim. Pastel tops (which remind me of dreamy rainbow sherbet) are loose and flowing, but with enough structure to flatter; denim pieces are cut and fitted well, but have enough draping in them to make you do a double take to see if the pieces aren’t made out of another fabric. Wide headbands add a bit of quirk and 60s flair to the collection, and add a unifying element to the denim and pastel. If Rojas’s fashion forward eye is any indication, softer colors with bold denim elements are the must have pieces of the summer!

Freddie Rojas SS2010: Cosmic Lovechild

Freddie Rojas SS2010: Cosmic Lovechild

“Cosmic Lovechild” is on sale now and will be available through March 31.

Freddie Rojas SS2010: Cosmic Lovechild

Freddie Rojas SS2010: Cosmic Lovechild

Image Layout: Yee

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